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KOBACO
Korea Broadcast Advertising Corporation (KOBACO; Korean: 한국방송광고진흥공사) is the only media representative in South Korea operating as an agency that represents every terrestrial broadcasting company of South Korea for their broadcast advertising sales. KOBACO was established in 1981 and it was re-established as a government-funded public media representative in May 2012.
KOBACO was established in 1981.
After its establishment in 1981, KOBACO started broadcast advertising sales on behalf of MBC and KBS. KOBACO moved into the Press Center after its completion in 1985. The following years, KOBACO completed the construction of Namhan River Training Institute (now KOBACO Training Institute) and KOBACO Advertising Academy. In 1987, it established the KOBACO Advertising Academy.
In 1991, KOBACO expanded its broadcast advertising sales on behalf of SBS. It also completed the third construction phase for Seoul Arts Center, Arirang Tower, and the Broadcasting Center in the late 1990s.
In 2000, the KOBACO act was revised and launched the Ratings Survey Verification Council. In 2003, KOBACO opened the KOBAnet (Korean Broadcasting Advertising Network) and in the following year KOBACO confirmed the launch of terrestrial DMB advertising sales. In 2005, KOBACO reopened the Namhan River Training Institute after putting it under direct management. It also launched the KOBACO Data Express (KODEX) the same year. In 2006, KOBACO opened the KOBACO Advertising Culture Center and established the new KOBACO CI the following year. In 2008, KOBACO opened the Advertising Museum in 2008. In 2009, KOBACO opened the online sales system called ADport and it also held the first Public Service Advertising Festival.
In 2010, applicable laws for virtual advertising and PPL were established. In 2012, KOBACO was re-established as the only government-funded public media representative. KOBACO's area of business expanded from broadcast advertising sales for TV, radio and Digital Multimedia Broadcasting (DMB) to those for cable, IPTV, and satellite broadcasting.
KOBACO is an independently managed public corporation (공사,公社) funded by the South Korean government. KOBACO consists of several departments which could be listed as follows:
The Industry Development & Support consists of Advertising Promotion Division, Public Service Division and Advertising Infrastructure Team. As the only government funded advertising management representative of South Korea, the aforementioned divisions engage in diverse business with the goal to improve the general industry and promote public interests. Since its establishment in 1981, KOBACO raised awareness of social issues through broadcasting PSA (public service advertisement). It also operates the Advertising Museum, Advertising Academy, KOBACO Training Institute, Advertising Library and Advertising Research Institute.
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KOBACO
Korea Broadcast Advertising Corporation (KOBACO; Korean: 한국방송광고진흥공사) is the only media representative in South Korea operating as an agency that represents every terrestrial broadcasting company of South Korea for their broadcast advertising sales. KOBACO was established in 1981 and it was re-established as a government-funded public media representative in May 2012.
KOBACO was established in 1981.
After its establishment in 1981, KOBACO started broadcast advertising sales on behalf of MBC and KBS. KOBACO moved into the Press Center after its completion in 1985. The following years, KOBACO completed the construction of Namhan River Training Institute (now KOBACO Training Institute) and KOBACO Advertising Academy. In 1987, it established the KOBACO Advertising Academy.
In 1991, KOBACO expanded its broadcast advertising sales on behalf of SBS. It also completed the third construction phase for Seoul Arts Center, Arirang Tower, and the Broadcasting Center in the late 1990s.
In 2000, the KOBACO act was revised and launched the Ratings Survey Verification Council. In 2003, KOBACO opened the KOBAnet (Korean Broadcasting Advertising Network) and in the following year KOBACO confirmed the launch of terrestrial DMB advertising sales. In 2005, KOBACO reopened the Namhan River Training Institute after putting it under direct management. It also launched the KOBACO Data Express (KODEX) the same year. In 2006, KOBACO opened the KOBACO Advertising Culture Center and established the new KOBACO CI the following year. In 2008, KOBACO opened the Advertising Museum in 2008. In 2009, KOBACO opened the online sales system called ADport and it also held the first Public Service Advertising Festival.
In 2010, applicable laws for virtual advertising and PPL were established. In 2012, KOBACO was re-established as the only government-funded public media representative. KOBACO's area of business expanded from broadcast advertising sales for TV, radio and Digital Multimedia Broadcasting (DMB) to those for cable, IPTV, and satellite broadcasting.
KOBACO is an independently managed public corporation (공사,公社) funded by the South Korean government. KOBACO consists of several departments which could be listed as follows:
The Industry Development & Support consists of Advertising Promotion Division, Public Service Division and Advertising Infrastructure Team. As the only government funded advertising management representative of South Korea, the aforementioned divisions engage in diverse business with the goal to improve the general industry and promote public interests. Since its establishment in 1981, KOBACO raised awareness of social issues through broadcasting PSA (public service advertisement). It also operates the Advertising Museum, Advertising Academy, KOBACO Training Institute, Advertising Library and Advertising Research Institute.