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KOWL

KOWL (1490 AM, "NewsTalk 1490AM") is a radio station licensed to serve South Lake Tahoe, California, United States. The station, established in 1956, is currently owned by Rothschild Broadcasting LLC.

KOWL broadcasts a news/talk radio format including local news, local talk, hourly updates from CBS News, and a number of nationally syndicated radio shows. Weekday syndicated programming includes talk shows hosted by Jim Bohannon, conservative pundit Rush Limbaugh, consumer advocate Clark Howard, former U.S. Senator Fred Thompson, medical expert Dr. Dean Edell, and author Laura Ingraham, plus Coast To Coast AM with George Noory. Notable weekend programming includes a block of big band music and computer advice from The Kim Komando Show.

This station signed on in November 1956, broadcasting with 250 watts of power on a frequency of 1490 kHz, and licensed to serve the community of Bijou, California. The new station was assigned the KOWL call sign by the Federal Communications Commission. KOWL owner Robert Burdette also served as the station's first general manager and program director.

Although the station was licensed to serve Bijou, California, KOWL's later radio studios were located inside the Harrah's Stateline Club, a casino in Stateline, Nevada. The station's original transmitter, a Gates BC-250L "Hi-Watter" AM transmitter, and broadcast tower were installed roughly two miles south of the casino in South Lake Tahoe, California. The original Gates transmitter now resides at the Western Historic Radio Museum in Virginia City, Nevada.

Barely 18 months after it launched, Burdette sold KOWL to Tahoe Broadcasters, Inc., in May 1958. Ed Frech took the reins as president with John J. Murphy as general manager.

Just five years later, Tahoe Broadcasters, Inc., sold the station to a new company called KOWL, Inc., in a transaction that was consummated on June 1, 1963. The new owners applied for and, in late 1963, received a construction permit to upgrade their daytime signal to 1,000 watts while leaving the nighttime signal at 250 watts. In 1968, the station's application for a change in city of license was granted. This placed the city of license as the same community where the transmitter shack and broadcast tower had been located all along: South Lake Tahoe, California.

KOWL broadcast a middle of the road music format through much of the 1970s with a number of hours taken each week for country & western. By 1978, the format was a blend of MOR and progressive country, thanks to the influence of the Bakersfield sound. In 1979, KOWL, Inc., sold the station to John and Kathleen Parker, Jeanette Merillat and Edward J. Pulaski who formed Pacific Communications, Inc.

In 1983, the station was sold to David Isenberg who formed Isenberg Media Corporation. In the following year, KOWL moved its offices and studios from Harrah's Tahoe to the Tahoe Keys Marina in South Lake Tahoe, California.

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