KPHO-TV
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KPHO-TV

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KPHO-TV

KPHO-TV (channel 5) is a television station in Phoenix, Arizona, United States, affiliated with CBS. It is owned by Gray Media alongside independent stations KTVK (channel 3) and KPHE-LD (channel 44), a group known together as "Arizona's Family". The three stations share studios on North Seventh Avenue in Uptown Phoenix; KPHO-TV's transmitter is located on South Mountain on the city's south side.

KPHO-TV signed on in 1949 as Arizona's first television station and the only one approved prior to a nearly four-year freeze on new TV stations. It initially aired programming from all of the national networks, though it gradually lost them from 1953 onward as new stations signed on in the Phoenix area once the freeze ended. After losing CBS to KOOL-TV (channel 10) in 1955, channel 5 operated as an independent station for nearly 40 years, during which time it sometimes measured as the most-watched independent within its market in the United States; one of its productions, The Wallace and Ladmo Show, was among the longest-running local children's programs in the country. However, in the 1980s and early 1990s, it faced stiff competition in the guise of new independent outlets KNXV-TV and KUTP and saw declining ratings.

The station rejoined CBS in 1994 as the result of a group affiliation deal between the network and the Meredith Corporation, which owned the station for nearly 70 years, in the wake of channel 10 dropping CBS to affiliate with Fox. Though it had lower ratings than KTVK, CBS chose KPHO because of ties to Meredith in other cities. The CBS affiliation also forced the expansion of what had been a small news department into one broadcasting dozens of hours of local news a week.

In 2014, Meredith acquired KTVK as a spin-off of the merger of Gannett and the Belo Corporation; the two stations were combined under the Arizona's Family moniker, long associated with channel 3, in the KTVK studios but under KPHO-TV's management. Gray Television acquired Meredith's television division in 2021.

On March 4, 1948, a consortium of four men doing business as the Phoenix Television Company—R. L. Wheelock, W. L. Pickens, H. H. Coffield, and John B. Mills—filed an application with the Federal Communications Commission for a construction permit to build a new television station on channel 5, which was granted on June 2. This was the first application—and permit—for a television station in Arizona. The venture united Mills, the owner of downtown Phoenix's Westward Ho hotel, with three Texas oilmen. By the time it incorporated with the state in June 1949, Phoenix Television, Inc. had gained several new shareholders, notably including John Mullins, who later owned other radio and television properties. Another was Rex Schepp, the owner and manager of KPHO (then at 1230 AM; it moved to 910 kHz in 1949), which was Phoenix's ABC radio outlet; Mills then bought a 29 percent interest in KPHO.

By summer, construction had begun on a building adjacent to the Westward Ho, at 631 N. First Avenue, to house offices and studios for the station, which initially had the call letters KTLX. Phoenix Television also began work on a steel mast to be affixed to the structure for its antenna. The KTLX call sign was dropped on October 4 in favor of KPHO-TV, to match the radio station. Arizona's first television station began broadcasting on December 4, 1949; network coaxial cables had not reached Phoenix, so all programs were either on film or live.

For the next three and a half years, while the FCC froze all new awards of TV station construction permits, KPHO-TV remained the only television station in Phoenix and the state. In 1952, Phoenix Television sold the KPHO stations for $1.5 million to the Meredith Corporation of Des Moines, Iowa, whose only broadcast holdings at the time consisted of WHEN-TV in Syracuse, New York, and WOW radio and television in Omaha, Nebraska. Loretta Young and Irene Dunne were reported to be interested in the months leading up to the sale, offering $1.25 million, but the owners of KPHO were looking for $2 million at the time, only lowering their price because of the impending arrival of new TV stations. By 1953, KPHO-TV was programming 100 hours a week of network programming, with all four major networks of the time—CBS, NBC, ABC, and DuMont—represented.

Local programming of the time included, at one point, three different live variety shows, as well as a show hosted by a young Marty Robbins. Other shows catered to women, kids, and sports fans. In the station's last year as a network affiliate, another major event occurred in station history. Ken Kennedy had created a character called "Gold Dust Charlie" to host Western movies. A sidekick was added when Bill Thompson, a 23-year-old artist, joined Charlie in the role of Wallace Sneed, Charlie's eastern cousin. Wallace soon became so popular that he received his own show of comedy sketches, It's Wallace. A studio cameraman, Ladimir Kwiatkowski, joined the show with his character Ladmo, and what would become known as The Wallace and Ladmo Show—a KPHO-TV fixture for decades—was born.

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