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KSBY

KSBY (channel 6) is a television station licensed to San Luis Obispo, California, United States, serving as the NBC affiliate for the southern Central Coast of California. Owned by the E. W. Scripps Company, the station maintains studio facilities on Calle Joaquin in southern San Luis Obispo, with an additional studio on Carmen Lane in Santa Maria. Its main transmitter is located atop Cuesta Peak; the station also has a translator, K10PV-D, in Santa Barbara.

Channel 6 was the first station to go on the air in the market; it launched on May 25, 1953, as KVEC-TV, the radio sister station to KVEC. Originally affiliated with the DuMont Television Network, it gained access to additional network programming in 1955. The station became linked to KSBW-TV in Salinas in 1957, changing its call sign to KSBY-TV; they continued to share programming into the 1970s, and the two outlets were co-owned for the next 38 years. In 1969, the station became a primary affiliate of NBC.

After being owned by Elisabeth Murdoch and her husband from 1994 to 1995, the station was acquired by Montecito–based SJL Broadcasting in 1996. SJL moved KSBY from its original studios in a residential area on Hill Street to the present hilltop site on Calle Joaquin; the station also began broadcasting a digital signal under its ownership. Scripps acquired KSBY in 2018 from Cordillera Communications. The station has generally been the news leader in the southern Central Coast market.

On February 17, 1948, the Valley Electric Company, owner of San Luis Obispo radio station KVEC, applied to the Federal Communications Commission (FCC) for permission to build a new television station on channel 3. However, the application was not acted on by October 1948, when the commission instituted a freeze on new TV station grants to sort out possible changes to television broadcast standards. The freeze was lifted in April 1952; Valley Electric had to modify its application to specify the newly assigned channel 6.

The FCC granted the application on March 11, 1953. Construction proceeded on the station, which was half-built as of August 1952—months ahead of the grant. The original studios were shared with KVEC radio at Mountain View and Hill streets; when the facility was constructed in 1949, space was set aside for a future TV station. KVEC-TV put out its first test pattern on May 13, 1953, and it aired its first regular programming on May 25. This made it the first post-freeze new station in California. The station was originally affiliated with the DuMont Television Network, but in 1955, the station was approved to build a microwave relay to bring in ABC and CBS programs from the networks' stations in Los Angeles. The DuMont network wound down operations later that year.

In 1956, John Cohan, the lead stockholder in KSBW radio and television in Salinas, agreed to acquire the KVEC stations for $450,000. KVEC-TV changed its call sign to KSBY-TV on June 14, 1957. The new designation coincided in a major change for channel 6; it was now receiving its programs by microwave from KSBW-TV. While the pairing maintained studios in Salinas and San Luis Obispo, the combination was promoted as the Gold Coast Stations, and they began carrying the same mix of CBS, ABC, and NBC network programming.

The Salinas Valley Broadcasting Corporation, parent company of both stations as well as KSBW radio in Salinas, agreed to be purchased in 1960 by Paul Harron and Gordon Gray, who together owned radio and television properties in upstate New York. The deal never materialized; instead, president and general manager John Cohan and three associates took control of the station in a transaction announced that October. KSBW and KSBY were no longer ABC affiliates by 1962; in the Salinas portion of the market, KNTV in San Jose was carrying the CBS and NBC shows that could not be fit on KSBW–KSBY's schedule, while KEYT in Santa Barbara became a full-time ABC affiliate in September 1963. In 1964, a second station went on the air in Santa Maria: KCOY-TV (channel 12), which in 1965 sought to force KSBY to become an exclusive CBS affiliate so as to protect its NBC affiliation. The opposite would take place four years later: on January 12, 1969, KSBY became a primary NBC affiliate and KCOY-TV a primary CBS affiliate. The ownership consortium, later known as Central California Communications Corporation, also owned the cable systems in Salinas and San Luis Obispo. The FCC ordered Central California Communications Corporation to file for operation of KSBY on a standalone, non-satellite basis in 1975, on account of its financial condition; the order stemmed from a dispute with Gill Industries, owner of KNTV, over the combination of KSBW and KSBY viewership figures for ratings purposes in the Salinas–Monterey market, where the stations' competition—KNTV and KMST in the north and KCOY-TV in the south—did not serve the same area.

KSBW and KSBY were acquired in 1979 by John Blair & Co., a New York firm that represented TV and radio stations to national advertisers. The company owned two radio stations but no TV stations. By this time, KSBY was already dominating its market, leading KCOY and KEYT in evening news ratings even though its signal did not reach Santa Barbara directly. In 1986, Blair fended off a hostile takeover attempt by Macfadden Acquisition Corporation by accepting a competing, higher offer from Reliance Capital Group, led by financier Saul Steinberg.

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