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KTVK
KTVK (channel 3) is an independent television station in Phoenix, Arizona, United States. It is owned by Gray Media alongside CBS affiliate KPHO-TV (channel 5) and low-power station KPHE-LD (channel 44), a grouping known as "Arizona's Family". The three stations share studios on North Seventh Avenue in Uptown Phoenix; KTVK's transmitter is located on South Mountain on the city's south side. The station's signal is relayed across northern Arizona on a network of translator stations.
KTVK signed on in 1955 as the fourth and last commercial VHF station in Phoenix. Owned by a syndicate fronted by former U.S. senator and newly elected governor Ernest McFarland, it took over as Phoenix's ABC affiliate. After spending its first three decades as an also-ran, it poached several employees from then-dominant KTSP-TV in 1985, beginning a surge that made it the market leader by 1990. It lost its ABC affiliation as part of a shuffle of networks in 1994 and 1995 but has since prospered as an independent. It was one of the last family-owned major-market TV stations, being owned in part or whole by the McFarland-Lewis family from its inception until 1999.
The Belo Corporation acquired KTVK in 1999 and also took over KASW (channel 61), which KTVK had been programming since it began broadcasting four years prior. After Belo merged with Gannett, owner of KPNX and The Arizona Republic, the station was briefly owned by former general manager Jack Sander but was sold to the Meredith Corporation, separating it from KASW and merging it with KPHO-TV. KPHO-TV moved into the newer, larger KTVK studios; the "Arizona's Family" brand associated with channel 3 was extended to cover both stations, which began sharing news resources. In 2023, Gray Television's Phoenix stations became the new television home of the Phoenix Suns of the NBA.
Channel 3 was the last commercial VHF allocation in Phoenix to be awarded. Prior to the 1948 freeze on new TV applications, there had been one application made, from radio station KTAR, one of the state's largest. In February 1953, however, after the freeze was lifted, a second applicant filed for the channel: the Arizona Television Company. That put the plans of KTAR—which already had television equipment on order—on hold. Originally owned by Buckeye rancher and car dealer Ralph Watkins as well as two other principals, a new stockholder was added to the company in May: former senator Ernest McFarland, who bought a 40 percent interest. Also seeking channel 3 was Herb Askins, a local businessman, but his Desert Advertising Co. dropped out late in the year, setting up a high-stakes showdown between Phoenix's NBC radio affiliate and the McFarland group in hearings in February 1954.
The staring contest, however, ended two months later. KTAR owner John J. Louis was unwilling to go through a hearing process to get a television sister for his radio station. Instead, in late April, he announced that KTAR would purchase Mesa-based NBC affiliate KTYL-TV channel 12, for $250,000, effectively awarding the channel 3 allocation to the Arizona Television Company. With no other applications to consider, a Federal Communications Commission hearing examiner recommended the company be granted a construction permit weeks later. The permit was duly granted on June 11.
The transmitter was built atop South Mountain, and a $500,000 studio building was constructed at 16th Street and Osborn Road. The station affiliated with ABC, filling a void that would have been created when existing ABC outlet KOOL-TV announced plans to change to CBS. By the time KTVK began broadcasting on February 28, 1955, McFarland had been elected Governor of Arizona. Channel 3 boasted the first color-equipped studios in Phoenix and the largest in the state.
I've been an officer since the outset and the first ten years we saw nothing but red ink.
Channel 3 lost money in its early years. Unlike its three competitors, it did not have a long-established radio sister on which to draw revenue. According to a 1990 interview, in the early 1960s, Walter Cronkite sought to buy a stake in the Arizona Television Company. He would have become KTVK's main anchor, with a salary of $25,000 a year. However, Arizona Television Company could not afford to meet Cronkite's salary demands.
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KTVK
KTVK (channel 3) is an independent television station in Phoenix, Arizona, United States. It is owned by Gray Media alongside CBS affiliate KPHO-TV (channel 5) and low-power station KPHE-LD (channel 44), a grouping known as "Arizona's Family". The three stations share studios on North Seventh Avenue in Uptown Phoenix; KTVK's transmitter is located on South Mountain on the city's south side. The station's signal is relayed across northern Arizona on a network of translator stations.
KTVK signed on in 1955 as the fourth and last commercial VHF station in Phoenix. Owned by a syndicate fronted by former U.S. senator and newly elected governor Ernest McFarland, it took over as Phoenix's ABC affiliate. After spending its first three decades as an also-ran, it poached several employees from then-dominant KTSP-TV in 1985, beginning a surge that made it the market leader by 1990. It lost its ABC affiliation as part of a shuffle of networks in 1994 and 1995 but has since prospered as an independent. It was one of the last family-owned major-market TV stations, being owned in part or whole by the McFarland-Lewis family from its inception until 1999.
The Belo Corporation acquired KTVK in 1999 and also took over KASW (channel 61), which KTVK had been programming since it began broadcasting four years prior. After Belo merged with Gannett, owner of KPNX and The Arizona Republic, the station was briefly owned by former general manager Jack Sander but was sold to the Meredith Corporation, separating it from KASW and merging it with KPHO-TV. KPHO-TV moved into the newer, larger KTVK studios; the "Arizona's Family" brand associated with channel 3 was extended to cover both stations, which began sharing news resources. In 2023, Gray Television's Phoenix stations became the new television home of the Phoenix Suns of the NBA.
Channel 3 was the last commercial VHF allocation in Phoenix to be awarded. Prior to the 1948 freeze on new TV applications, there had been one application made, from radio station KTAR, one of the state's largest. In February 1953, however, after the freeze was lifted, a second applicant filed for the channel: the Arizona Television Company. That put the plans of KTAR—which already had television equipment on order—on hold. Originally owned by Buckeye rancher and car dealer Ralph Watkins as well as two other principals, a new stockholder was added to the company in May: former senator Ernest McFarland, who bought a 40 percent interest. Also seeking channel 3 was Herb Askins, a local businessman, but his Desert Advertising Co. dropped out late in the year, setting up a high-stakes showdown between Phoenix's NBC radio affiliate and the McFarland group in hearings in February 1954.
The staring contest, however, ended two months later. KTAR owner John J. Louis was unwilling to go through a hearing process to get a television sister for his radio station. Instead, in late April, he announced that KTAR would purchase Mesa-based NBC affiliate KTYL-TV channel 12, for $250,000, effectively awarding the channel 3 allocation to the Arizona Television Company. With no other applications to consider, a Federal Communications Commission hearing examiner recommended the company be granted a construction permit weeks later. The permit was duly granted on June 11.
The transmitter was built atop South Mountain, and a $500,000 studio building was constructed at 16th Street and Osborn Road. The station affiliated with ABC, filling a void that would have been created when existing ABC outlet KOOL-TV announced plans to change to CBS. By the time KTVK began broadcasting on February 28, 1955, McFarland had been elected Governor of Arizona. Channel 3 boasted the first color-equipped studios in Phoenix and the largest in the state.
I've been an officer since the outset and the first ten years we saw nothing but red ink.
Channel 3 lost money in its early years. Unlike its three competitors, it did not have a long-established radio sister on which to draw revenue. According to a 1990 interview, in the early 1960s, Walter Cronkite sought to buy a stake in the Arizona Television Company. He would have become KTVK's main anchor, with a salary of $25,000 a year. However, Arizona Television Company could not afford to meet Cronkite's salary demands.