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KUCW

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KUCW

KUCW (channel 30) is a television station licensed to Ogden, Utah, United States, serving as the CW network outlet for Salt Lake City and the state of Utah. It is owned and operated by network majority owner Nexstar Media Group alongside ABC affiliate KTVX (channel 4). The two stations share studios on West 1700 South in Salt Lake City; KUCW's main transmitter is located atop Farnsworth Peak in the Oquirrh Mountains, extended by dozens of translators that carry its signal throughout Utah and portions of Idaho, Nevada, and Wyoming.

Channel 30 from Ogden came on air in October 1985 as KOOG-TV an independent station owned by American Communications and Television. It struggled for its first decade-plus on the air with technical issues, some of which resulted from the transmitter being blocked from the Salt Lake Valley by terrain, and poor finances. The station curtailed its general-entertainment broadcasting and spent most of its day broadcasting the Home Shopping Network, which paid KOOG-TV for airtime. The original ownership was sold to Trivest Financial Services in 1991, laid off most employees in 1992, and sold the station in 1994 to Alpha and Omega Communications, a subsidiary of the Salt Lake City–based Miracle Rock Church.

KOOG-TV became Utah's affiliate of The WB upon the network's launch in January 1995. Alpha and Omega agreed to sell the station to Paxson Communications Corporation in 1996; as Paxson programmed infomercials on its stations, this put the future of the WB network in Utah in doubt. The issue was resolved when Roberts Broadcasting and ACME Communications reached a deal to swap the construction permit for channel 16 to Paxson in exchange for operating channel 30 as a WB station. In April 1998, the new management took over; the station was renamed KUWB, and it relocated its studios and offices to Murray.

Clear Channel Communications, which at the time owned KTVX, purchased KUWB in 2006 and combined their operations. That year, The WB and UPN merged to form The CW, and KUWB became KUCW to reflect its new network affiliation. Channel 30 has been co-owned with KTVX ever since through several sales and under Nexstar ownership since 2012. It airs 7 a.m. and 7 p.m. local newscasts from the KTVX newsroom.

The Federal Communications Commission granted Ogden Television, Inc., a construction permit for a new television station on channel 30 in Ogden on May 25, 1983. Ogden Television was a subsidiary of American Communications and Television (AC&T) of Gainesville, Florida, which initially anticipated to put channel 30 into service as an independent station in late 1984. Instead, KOOG-TV was constructed in 1985; studios were set up on 16th Street in Ogden. After delays, KOOG-TV made a four-hour debut on October 19, 1985; its first day of broadcasting was cut short when a transmitter part burned out and had to be sent back to the factory. The station resumed again on November 1.

The new station struggled to find an audience for a variety of reasons, primarily technical and financial. Its transmitter was sited on Little Mountain, and intervening terrain blocked large areas of the Salt Lake Valley from receiving channel 30. In December 1986, this was remediated when a translator was installed atop the Beneficial Life Building in Salt Lake City, but the reputation of KOOG as a station that was hard to receive persisted. Even in Ogden, cable viewers did not have access to KOOG until July 1986; the station had threatened to sue, claiming that Tele-Communications Inc. (TCI)'s lack of carriage was inflicting "severe economic hardship" because of TCI's "absolute domination of the marketplace", which it said gave it the power to decide which stations "shall live and which shall die".

The operation also suffered from financial issues. Program director John Mason noted that management did not put enough money into promotion when channel 30 went on air. The station's attempt to present Weber State Wildcats athletic events lost money when advertiser support came in far below what had been predicted. In August 1986, film distributor Almi Pictures sued KOOG for nonpayment on a package of films. The station teetered on the brink of bankruptcy by 1987, but it survived in part thanks to the acquisition of KOOG and WTGS serving Savannah, Georgia, by Trivest Financial Services in 1991; Trivest was related to AC&T. Other factors included settlement of the lawsuits from Almi and other program suppliers and a contract with the Home Shopping Network that paid the station to broadcast home shopping programming most of the day except for afternoons and evenings. In 1992, Trivest laid off all but three employees due to a lack of advertising revenue; the remaining staff expanded their duties, with the business manager not only handling accounting but taking out the trash.

Trivest filed to sell the station to the Salt Lake City–based Miracle Rock Church in 1993, a year in which the station was placed into receivership. The FCC approved the transfer of the broadcast license to Alpha and Omega Communications, a subsidiary of Miracle Rock, in March 1994. Under Miracle Rock, KOOG-TV affiliated with The WB when the network launched in January 1995. In spite of the upgraded programming, channel 30 continued to provide poor reception to many households.

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