KVLY-TV
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KVLY-TV

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KVLY-TV

KVLY-TV (channel 11) is a television station in Fargo, North Dakota, United States, affiliated with NBC. It is owned by Gray Media alongside KXJB-LD (channel 30), a low-power CBS and CW affiliate. The two stations share studios on 21st Avenue South in Fargo; KVLY-TV's transmitter is located near Blanchard. In addition to its main studio in Fargo, KVLY-TV operates a news bureau and sales office in the US Bank building in downtown Grand Forks.

Channel 11 began broadcasting on October 11, 1959. It was built by John Boler, the owner of KXJB-TV, and served as little more than a passthrough for ABC programming in the immediate Fargo–Moorhead area. After being sold to the Polaris Corporation in 1962, the station was overhauled and turned into a full-service station with local programming. In February 1964, it began broadcasting from its current tower—which at one time was the tallest structure in the world—and changed its call sign to KTHI-TV. The expanded-coverage station supplanted the co-owned KNOX-TV in Grand Forks, but it was a distant third-place in local news ratings under Morgan Murphy Stations, which owned KTHI-TV from 1969 to 1995. In 1983, KTHI-TV became an NBC affiliate after ABC moved to the market-leading WDAY-TV and WDAZ-TV.

In 1995, Meyer Television acquired KTHI-TV, bringing it under the same umbrella as KFYR-TV in Bismarck. The station changed its call sign to KVLY-TV. Under Meyer and a procession of owners in the 1990s and early 2000s, KVLY moved from third to second place in local news. In 2003, most operations of KXJB-TV were consolidated with KVLY-TV under a local marketing agreement, culminating in the 2007 establishment of full simulcast news under the name Valley News Live. When Gray Television acquired KVLY-TV in 2014, it could not inherit the agreement to operate KXJB-TV, resulting in the CBS affiliation moving to a subchannel of KVLY and, eventually, new low-power stations.

Channel 13, not 11, was originally assigned to Fargo. This changed in December 1953 after the Federal Communications Commission (FCC) received a petition from a civic group in Bemidji, Minnesota, seeking the assignment of channel 13 there. This prompted a consortium of two local radio stations, KFGO in Fargo and KVOX in Moorhead, Minnesota, to abandon their plans for the station.

Interest was rekindled in January 1957 when the Fargo Telecasting Company, controlled by Marvin Kratter of New York, applied for channel 11. That application was followed five months later by one from the North Dakota Broadcasting Company (NDBC), controlled by John Boler. Among Boler's holdings was KXJB-TV (channel 4) in Valley City. Kratter dropped out in January 1958. Turning down an intervention from Fargo TV station WDAY-TV (channel 6), which feared the loss of some network programs to the new station and believed that channels 4 and 11 would constitute a then-illegal duopoly, an FCC hearing examiner approved the North Dakota Broadcasting Company application on May 27, 1958; the commission approved the station in 1959. NDBC announced that, though the studios would be shared with KXJB-TV's Fargo site and the recently purchased KFGO (renamed KXGO), the new station would transmit from Sabin, Minnesota, and be named KXGO-TV.

KXGO-TV began broadcasting on October 11, 1959. Its arrival triggered a minor realignment of network programming in North Dakota as its first exclusive ABC affiliate. Previously, North Dakota's three NBC affiliates—WDAY-TV, KFYR-TV in Bismarck, and KNOX-TV in Grand Forks—had aired some ABC shows. With the advent of channel 11, ABC shows were now seen from the new KXGO-TV and Boler's Bismarck station, KBMB-TV. However, some viewers lost ABC programming because the NBC affiliates reached more viewers than the new channel 11.

In 1962, Ferris Traylor of Evansville, Indiana, acquired KXGO-TV as well as KNOX-TV in Grand Forks and KCND-TV (channel 12) in Pembina. The new ownership announced major plans to shuffle the first two stations by relocating channel 11 to a new, tall tower near Hillsboro, North Dakota and moving channel 10 completely from Grand Forks to Thief River Falls, Minnesota. The station set up new local offices in the Manchester Building in Fargo and began planning the construction of a new, 2,000 feet (610 m) television tower. At the time, the tallest tower—located in Columbus, Georgia—was 1,749 feet (533 m) high. On May 15, 1963, to dissociate itself from KXGO radio, the station changed its call sign to KEND-TV (for "Eastern North Dakota"); that month, the new tall tower received FCC approval. This facility would make KNOX-TV redundant by including Grand Forks in the enlarged channel 11 service area. Though delayed by the discovery that Bethlehem Steel had produced defective steel for the tower and two others across the country, the structure was completed on November 8, 1963, when a 113-foot (34 m) antenna for channel 11 was affixed to the top of the 1,950-foot (590 m) mast.

When the tower was due to be activated on February 1, 1964, KEND-TV changed its call sign again to KTHI-TV (for "Tower High"); technical questions pushed back the site switch to February 8. Coinciding with the change, the station moved into new studios south of Fargo. KNOX-TV was shut down, and its studio and office in Grand Forks was absorbed into the enlarged KTHI operation.

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