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KEEL

KEEL (710 AM, "101.7 FM & 710 KEEL") is a commercial radio station broadcasting a news/talk radio format. Licensed to Shreveport, Louisiana, it serves the Shreveport–Bossier City metropolitan area. The station is owned by Townsquare Media, sharing studios with five sister stations in West Shreveport, one mile west of Shreveport Regional Airport. Fox News updates are carried at the top of every hour.

By day, KEEL is powered at 50,000 watts, the maximum for commercial AM stations in the U.S. But because 710 AM is a clear channel frequency reserved for Class A stations WOR New York City and KIRO Seattle, KEEL must reduce power at night to 5,000 watts to avoid interference. It also uses a directional antenna at all times, with a four-tower array in the daytime and a six-tower array at night. The transmitter is on Haygood Road, near Interstate 49 in Dixie. Programming is also heard on 250-watt FM translator K269GO at 101.7 MHz.

Weekdays on KEEL begin with The KEEL Morning Show with Mike Martindale and Erin McCarty. They're followed by The Moon Griffon Show, heard across Louisiana and based at KPEL-FM Lafayette. The rest of the schedule is nationally syndicated conservative talk programs: The Clay Travis and Buck Sexton Show, The Sean Hannity Show, The Mark Levin Show, The Dana Loesch Show, Coast to Coast AM with George Noory and This Morning, America's First News with Gordon Deal.

Weekends feature specialty shows on money, health, technology, home repair, guns, food and drink. Weekend programs include The Kim Komando Show, In The Garden with Ron Wilson, The Weekend with Michael Brown, Tom Gresham's Gun Talk and At Home with Gary Sullivan. Most hours begin with an update from Fox News Radio.

During the college football season, KEEL carries Louisiana Tech Bulldogs football games. Other Louisiana Tech teams are also heard. During the NFL season, KEEL also runs Dallas Cowboys football games.

KEEL is among the oldest radio stations in Louisiana. Its original call sign was WDAN. It was licensed on May 19, 1922, to W.G. Patterson and Glenwood Radio Corporation, a Shreveport radio equipment dealer. The first broadcasts were made from Centenary College in Shreveport using a 10-watt transmitter. By July of the same year Patterson and his associates moved the station to a new location, increased power to 50 watts, and was assigned the call letters WGAQ. Local businessman W.K. Henderson became involved with the station, eventually gaining a controlling interest. In January 1925, Henderson relocated the transmitter site to his estate at Kennonwood, north of Shreveport. The station's call sign was changed to KWKH (not to be confused with the present-day KWKH, a separate station later started by Henderson in 1926 after he had sold interest in the former WGAQ). On August 14, 1926, W. G. Patterson and associates organized the Shreveport Broadcasting Association, purchasing the interest of W.K. Henderson in the station, and changing the call letters to KSBA. The station changed ownership again in 1929, and the call sign was changed to KTBS.

As KTBS, the station joined the NBC Red Network's Southwest group February 28, 1932, becoming the 88th station affiliated with NBC. It carried NBC's dramas, comedies, news and sports during the "Golden Age of Radio." At that time, KTBS was owned by Tristate Broadcasting System Inc. and broadcast on 1450 kHz with 1,000 watts of power. KTBS launched a television station, KTBS-TV (channel 3) in 1955, which remains under local ownership.

KTBS sold its radio operations to the McLendon Group in 1957. The call letters were changed to the current KEEL, and the NBC affiliation was dropped. The sale brought a complete makeover of the station into a Top 40 format, in line with Gordon McLendon's other stations such as KLIF in Dallas and KILT in Houston.

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