Gordon McLendon

Gordon Barton McLendon (June 8, 1921 – September 14, 1986) was an American radio broadcaster. Nicknamed "the Maverick of Radio", McLendon is widely credited for perfecting, during the 1950s and 1960s, the commercially successful Top 40 radio format created by Todd Storz. He also developed offshore pirate radio broadcasting to both Scandinavia and the British Isles. In addition, he was active in circles of conservative business-political power in the 1960s until the time of his death.

McLendon was born in Paris, Texas, and spent his early childhood in Oklahoma. The family moved to Atlanta, Texas, where he attended high school and began to develop his interest in broadcasting. He covered sports events and broadcast commentary over the school's public address system. He graduated from Kemper Military Academy. He won a nationwide political-essay contest judged by journalists Arthur Brisbane, Henry Luce, and Walter Lippmann. After being accepted to Harvard, Yale, and Princeton, he decided to attend Yale because it was the only school that didn't offer him a scholarship. At Yale, he was editor of the Yale Literary Magazine and a member of Chi Psi, a Yale fraternity.

McLendon fought in World War II and was commissioned as a Japanese-language intelligence officer in the Office of Naval Intelligence.

He was later reassigned, giving him the opportunity to extend his style of commentary to political events over a United States Armed Forces Radio Service station. He then briefly attended Harvard Law School but left prematurely to buy an interest in a station in Palestine, Texas, KNET.

McLendon was a co-founder of the Association of Former Intelligence Officers.

McLendon was married in 1943 to Gay Noe, daughter of James A. Noe, former governor of Louisiana; in 1973 he married Susan Stafford, a syndicated columnist, radio talk-show host, and actress.

McLendon was known for his elaborate practical jokes, orchestrated on such notables as sitting President Richard Nixon and J. Edgar Hoover both of whom he called friends. He was a member of the board of stewards of Highland Park Methodist Church in Dallas and the board of directors of the Dallas Symphony Orchestra, Texas chairman of the March of Dimes, and an honorary chairman of the Veterans of Foreign Wars Poppy Drive. In 1964–65 he served as a communications adviser to the United States Peace Corps. In 1971 he conducted a month-long all-expense-paid broadcasting course for nine minority-group members, including African Americans, Puerto Ricans, and Mexican-Americans.

McLendon, who nicknamed himself "The Old Scotchman", is also noted in radio history as the founder of the Liberty Radio Network (noted for its daily national broadcasts of Major League Baseball) in the 1940s. Liberty was the second largest radio network in the U.S. at the time with over 458 affiliated stations. Most of Liberty's MLB broadcasts were re-creations of games, utilizing McLendon himself and future sportscasting stars such as Lindsey Nelson and Jerry Doggett on play-by-play.