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Kendra Scott

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Kendra Scott

Kendra Scott (née Baumgartner; born March 27, 1974) is an American fashion designer. She is the executive chairwoman, designer, and former chief executive officer of Kendra Scott, LLC.

Kendra Scott was born in Kenosha, Wisconsin. At age 16, her family moved to Houston, Texas, where she graduated from Klein High School. Scott fell in love and "followed a boy" to Texas A&M University, which she attended for one year before dropping out to move to Austin, Texas, at age 19 to help with her ill stepfather.

Scott opened her first business, the Hat Box, which specializes in comfortable hats for women undergoing chemotherapy. Scott sold "comfortable but stylish" pieces and donated a portion of the proceeds to cancer research.

Before starting her own business, Scott started making jewelry from home in Austin, Texas.

Scott founded Kendra Scott LLC in 2002, designing her first collection with $500 in the spare bedroom of her home just after her oldest son was born. She walked from store to store around Austin, selling to local boutiques, and at the last boutique, she had to sell all of her samples to purchase enough materials to cover the orders she had made that first day.

In 2005, Scott's designs were chosen to accessorize Oscar de la Renta's spring 2006 runway show. Scott's designs also appeared in Randolph Duke's 2007 runway show.

Due to the 2008 financial crisis, she nearly had to close her company, but she received an order from Nordstrom for some of their stores; this gave her exposure and allowed her to expand her business.

Scott's first retail store opened on Austin's South Congress Avenue in 2010. In the same year, she began her e-commerce business and launched the brand's Color Bar experience.

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