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KesselsKramer

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KesselsKramer

KesselsKramer is an independent advertising agency established by Erik Kessels and Johan Kramer [nl] in 1996. It is based in Amsterdam with offices in London and Los Angeles, and a staff of about fifty.

Tim Clark, writing in Time, called KesselsKramer "legendary and unorthodox". Its notable advertising campaigns have been "The Worst Hotel In The World" for Hans Brinker Budget Hotel in Amsterdam, and "I Amsterdam" for the city of Amsterdam. KesselsKramer has also worked for brands such as Nike, Levi's, Diageo, and developed the brands citizenM, Ben NL and Bol.com. Among current clients are NEMO Science Museum, Van Lanschot, and the International Documentary Film Festival Amsterdam.

The current leadership of KesselsKramer is formed by four partners: Matthijs de Jongh and Dave Bell, who have been partners since 1998, and Gijs van den Berg and Rens de Jonge, who both joined the partnership in 2018.

In 2002, KesselsKramer arranged the "other final", a soccer match between Bhutan and Montserrat, and produced a documentary film about this, The Other Final.

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