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Klaw and Erlanger
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Klaw and Erlanger
Klaw and Erlanger was an entertainment management and production partnership of Marc Klaw and Abraham Lincoln Erlanger based in New York City from 1888 through 1919. While running their own considerable and multi-faceted theatrical businesses on Broadway, they were key figures in the Theatrical Syndicate, the lucrative booking monopoly for first-class legitimate theaters nationwide.
Klaw and Erlanger joined in partnership in 1888. Starting from the purchase of an existing booking agency, the partners gradually gained control of the southern territory, anchored in New Orleans. They ran allied businesses, produced Broadway shows, and owned a number of theaters. They were part owners of the new Iroquois Theater in Chicago, which suffered a catastrophic fire in 1903 that resulted in more than 600 deaths and brought Klaw & Erlanger bitter criticism. In the same year they opened their flagship New Amsterdam Theater in New York, where the Aerial Gardens became the longtime stage for the Ziegfeld Follies.
From 1896, Klaw and Erlanger joined with others to form the Theatrical Syndicate which held an effective monopoly over the booking of stage performers into first-class legitimate theaters across the United States. Its control of the theater market was brief. As the Syndicate attempted to bring vaudeville from its "lowbrow associations by presenting only the finest, class acts", pressure from the independent Shubert family and accusations of trust building forced the Syndicate to lose much of its market power in 1910. After 1910, Klaw and Erlanger continued to play a role in the syndicate, which still sparred with the Shuberts for market share for years. Klaw and Erlanger also ran their own productions, experimented with vaudeville, and embarked on film production from 1913 to 1916. They dissolved their partnership in 1919, remaining independently active afterward.
All the members of the Theatrical Syndicate brought in geographic territories, sections of a national, networked chain of theaters in the United States. The strength of Klaw and Erlanger came from its dominance in the south.
Marc Klaw (1858-1936) was born in Paducah, Kentucky in 1858. He received his law degree from Louisville Law School and practiced law while maintaining a role within the theater industry as a part-time critic.
A. L. Erlanger (1860-1930) came from Cleveland, beginning as treasurer of the Euclid Avenue Opera House. In his 20s Erlanger worked for Joseph Jefferson and others as business manager for touring theater companies. He was known for his bullish personality.
After a meeting in San Antonio, in 1888 Klaw teamed with Erlanger to purchase the former H.S. Taylor Theatrical Exchange in New York. Through Klaw's personal contacts with theater owners, they expanded it to assert control over southern touring routes, but with operational control and a major theatrical presence in New York City. The partners also ran a number of allied subsidiary businesses, including the "Klaw and Erlanger Opera Company", "Klaw and Erlanger's Costume Company", and a construction company.
Erlanger throughout his career was known for underwriting shows such as The Great Metropolis (1889) and producing large numbers such as Pink Lady (1911) and Honeymoon Lane (1926). The partners produced the first Ziegfeld Follies in 1907 at the rooftop "Jardin de Paris" in New York City.
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Klaw and Erlanger
Klaw and Erlanger was an entertainment management and production partnership of Marc Klaw and Abraham Lincoln Erlanger based in New York City from 1888 through 1919. While running their own considerable and multi-faceted theatrical businesses on Broadway, they were key figures in the Theatrical Syndicate, the lucrative booking monopoly for first-class legitimate theaters nationwide.
Klaw and Erlanger joined in partnership in 1888. Starting from the purchase of an existing booking agency, the partners gradually gained control of the southern territory, anchored in New Orleans. They ran allied businesses, produced Broadway shows, and owned a number of theaters. They were part owners of the new Iroquois Theater in Chicago, which suffered a catastrophic fire in 1903 that resulted in more than 600 deaths and brought Klaw & Erlanger bitter criticism. In the same year they opened their flagship New Amsterdam Theater in New York, where the Aerial Gardens became the longtime stage for the Ziegfeld Follies.
From 1896, Klaw and Erlanger joined with others to form the Theatrical Syndicate which held an effective monopoly over the booking of stage performers into first-class legitimate theaters across the United States. Its control of the theater market was brief. As the Syndicate attempted to bring vaudeville from its "lowbrow associations by presenting only the finest, class acts", pressure from the independent Shubert family and accusations of trust building forced the Syndicate to lose much of its market power in 1910. After 1910, Klaw and Erlanger continued to play a role in the syndicate, which still sparred with the Shuberts for market share for years. Klaw and Erlanger also ran their own productions, experimented with vaudeville, and embarked on film production from 1913 to 1916. They dissolved their partnership in 1919, remaining independently active afterward.
All the members of the Theatrical Syndicate brought in geographic territories, sections of a national, networked chain of theaters in the United States. The strength of Klaw and Erlanger came from its dominance in the south.
Marc Klaw (1858-1936) was born in Paducah, Kentucky in 1858. He received his law degree from Louisville Law School and practiced law while maintaining a role within the theater industry as a part-time critic.
A. L. Erlanger (1860-1930) came from Cleveland, beginning as treasurer of the Euclid Avenue Opera House. In his 20s Erlanger worked for Joseph Jefferson and others as business manager for touring theater companies. He was known for his bullish personality.
After a meeting in San Antonio, in 1888 Klaw teamed with Erlanger to purchase the former H.S. Taylor Theatrical Exchange in New York. Through Klaw's personal contacts with theater owners, they expanded it to assert control over southern touring routes, but with operational control and a major theatrical presence in New York City. The partners also ran a number of allied subsidiary businesses, including the "Klaw and Erlanger Opera Company", "Klaw and Erlanger's Costume Company", and a construction company.
Erlanger throughout his career was known for underwriting shows such as The Great Metropolis (1889) and producing large numbers such as Pink Lady (1911) and Honeymoon Lane (1926). The partners produced the first Ziegfeld Follies in 1907 at the rooftop "Jardin de Paris" in New York City.
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