Kraco Enterprises

Kraco Enterprises, LLC, is an American private company. It primarily manufactures fabricated rubber products for a wide variety of purposes and applications. While they mainly produce floormats, they have also been a supplier for the automotive industry producing tire walls and even audio equipment including car speakers, stereos, and CB radios. Kraco was founded in 1954 in Compton, California. Their first product was "Snap-on" white walls to create temporary white-walled tires. They moved into making rubber, vinyl and soon thereafter, carpet floormats as the business expanded.

During the 1980s and 1990s, Kraco sponsored Indy Car racing with drivers Michael Andretti, Bobby Rahal and Al Unser Jr., winning the Indianapolis 500 in 1992.

Sun Capital Partners, an American investment firm, acquired Kraco in August 2008. In 2010, Kraco Enterprises purchased Auto Expressions, a provider of automobile accessories, which resulted in Kraco tripling its revenue.

In the U.K., Kraco products are distributed by its subsidiary Kraco Car Care International Limited (Shell Car Care International Limited until October 1, 2010), which also inherited the distribution of Rain-X products in the U.K.

On October 21, 2015, Kraco Enterprises has acquired Who-Rae, a manufacturer and distributor of automotive aftermarket accessories.

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