Kumkum Bhagya
Kumkum Bhagya
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Kumkum Bhagya

Kumkum Bhagya (transl.Vermillion in My Fate) is an Indian Hindi-language drama television series produced by Ekta Kapoor under Balaji Telefilms. It aired from 15 April 2014 to 21 September 2025 on Zee TV and digitally streams on ZEE5. It starred Sriti Jha, Shabir Ahluwalia, Mugdha Chaphekar, Krishna Kaul, Rachi Sharma, Abrar Qazi, Pranali Rathod and Namik Paul in lead roles. One of the longest running Indian television soap opera, the concept of the show was originally based on Jane Austen's novel Sense and Sensibility.

The series begins with Pragya Arora, a college lecturer, and Abhishek “Abhi” Mehra, a wealthy rock star, whose marriage is arranged through family intervention. Their relationship is initially strained due to manipulations by Abhi’s sister Aliya and his former partner Tanu. The narrative follows repeated misunderstandings, conspiracies, memory-loss incidents, and separations. Despite numerous obstacles, Pragya and Abhi reconcile multiple times. The birth of their twin daughters, Prachi and Rhea, coincides with another major separation, leading to the children being raised apart.

After a twenty-year leap, the story focuses on Prachi Arora and Rhea Mehra, who grow up unaware they are twin sisters. Prachi develops a relationship with Ranbir Kohli, while Rhea’s feelings for him create rivalry. Family interference and concealed truths complicate their lives until the sisters’ true parentage is revealed. Although Abhi and Pragya briefly reunite with their daughters, continued misunderstandings affect the family. Prachi eventually marries Ranbir, but their relationship faces many challenges arising from Ranbir's family, Rhea's obsession for Ranbir and many other misunderstandings.

A further leap introduces Prachi and Ranbir’s daughters, Khushi and Poorvi. Raised in different circumstances due to family conflict, the sisters’ lives unfold amid hidden identities and inherited tensions. Poorvi’s relationship with Rajvansh Malhotra becomes central to this phase. As past grievances resurface, the family once again confronts separation and reconciliation.

Another generational transition introduces new protagonists, including Prarthana Parikh and Shivansh Randhawa, whose lives intersect through family and business alliances connected to earlier characters. Their relationship is shaped by mistrust, rivalry, and concealed motives. While legacy figures appear intermittently, the storyline centres on the younger generation navigating conflicts rooted in the family’s past, continuing the series’ recurring themes of destiny and reunion.

The series is a love story produced by Ekta Kapoor and Shobha Kapoor under the banner Balaji Telefilms that airs on Zee TV. Ekta Kapoor considers the letter K to be lucky and has named many of her productions starting with K.

Kapoor rejected 19 costumes while selecting the look of character Pragya.

The production and airing of the show was halted indefinitely in late March 2020 due to the COVID-19 outbreak in India. The outbreak caused the halt of filming of television shows and movies on 19 March 2020, and they were expected to resume on 1 April 2020. But shooting remained suspended and the remaining episodes were aired up to 24 March 2020. After three months, the production and filming of the series resumed on 29 June 2020 and airing resumed on 13 July 2020.

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