Lean product development
Lean product development
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Lean product development

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Lean product development

Lean product development (LPD) is an approach to product development that specializes in minimizing waste. Other core principles include putting people over the product and creating new values in services and physical products. This method of product development has been adopted by companies such as Toyota.

Toyota started its journey with lean product development at Toyota Loom Works (see History of Toyota). Their early approach is notably different from Lean manufacturing which became famous through the book "The Machine That Changed the World".

When Toyota started manufacturing cars, there was a difference in manufacturing conditions between Japan and the USA. Toyota had few educated engineers and little prior experience. Car companies in the US employed a well-educated workforce in the cities and benefited from the research and student skill sets of established engineering schools. To tackle this shortfall in knowledge and experience, Toyota conducted an incremental approach to development that built on their existing knowledge and became the basis of the lean systems Toyota uses today.

Allen Ward studied Toyota’s lean product development system and found parallels with the US airplane industry. For instance, the Wright brothers’ method of constructing their airplanes became one of the legacies they passed on to the aviation industry. This approach enabled the USA to create one of World War II's most successful fighter planes from scratch in the short span of six months. After the war, Toyota incorporated many of the airline industry's findings into its product development methodology.

While some basic principles and guidelines are applicable across Lean product development and lean production (such as waste reduction), many applications of lean processes for development have focused more on the production approach.

The purpose of production is to manufacture products reliably within the margins of control. The flow of value is physically evident, and the link between cause and effect is easy to see. For example, feedback on adjusting the speed of production is immediately realized in an increase or decrease in rejected items. Any decisions made must be based on best practice.

On the other hand, the purpose of product development is to design new products that improve the lives of customers. This is a complex space where the flow of value can only be discerned at an abstract level and where cause and effect might be separated by time and space. For example, feedback on the decision to design a certain feature will not be received until the product has been built and is in the hands of the customer. This means that decisions are made on short-cycle experimentation, prototyping, set-based design, and emergent practice. A premium is placed on creating reusable knowledge and reducing risk at handover points.

An essential point about these differences is summarized in the advice Jim Womack gave Harley Davidson: "Don't try to bring lean manufacturing upstream to product development. The application of Lean in product development and manufacturing are different. Some aspects may look similar, but they are not! Be wary of an expert with experience in lean manufacturing who claims to know product development."

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