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Lego Ninjago
Lego Ninjago (stylized as LEGO NINJAGO; IPA: /nɪnˈdʒɑːɡoʊ/, nin-JAH-goh) is a Lego theme that was created in 2011 and a flagship brand of The Lego Group. It is the first theme to be based on ninjas since the discontinuation of the Lego Ninja theme in 2000. It was produced to coincide with the animated television series Ninjago, which was superseded in 2023 by a new series titled Ninjago: Dragons Rising.
The theme originally focused on a group of six teenage ninja, led by the legendary Green Ninja, Lloyd Garmadon. The ninja characters are "Elemental Masters", which means that they each possess elemental powers. They are also trained in the fictional martial art of "Spinjitzu" by their ancient and wise teacher, Master Wu, giving them the ability to fight against the forces of evil. In 2023, new characters were introduced for the replacement series.
Ninjago enjoyed phenomenal popularity and success in its first year, and a further two years were commissioned before a planned discontinuation in 2013. However, after a brief hiatus, the line was continued after feedback from fans and has been in production ever since. The Lego Group developed the theme into a media franchise aimed primarily at young boys and pre-teenage boys, which has produced books, video games and theme park attractions. The popularity of the TV series and the toy line resulted in the production of The Lego Ninjago Movie, released in 2017, which was the third film in The Lego Movie franchise. A live-action film based on Ninjago is in development. On January 14, 2021, the Ninjago theme celebrated its tenth anniversary, making it one of The Lego Group's longest-running and most successful original themes.
The main focus of the line is the formation and consequent exploits and trials of a group of teenage ninja, battling against the various forces of evil. The theme originally introduced five main characters with an original storyline set in a fictional world that fused the ninja theme with dragons, modern vehicles and futuristic mech-robots. In the theme's storyline, the ninja characters are trained in the art of "Spinjitzu" a fictional martial art that allows them to fight their opponents. The storyline is set within the fictional world of Ninjago, a place inspired by East Asian culture. Simon Lucas, Senior Creative Director, commented, "With Lego Ninjago, we took inspiration from a Japanese starting point, but it developed into something of a massive mashup of cultures, not just one particular culture."
The origin of the Ninjago theme lies in the earlier Lego Ninja theme, which was released in 1998. This theme was based on feudal Japan and featured ninjas, fortresses, catapults and horses. It originated in the Lego Castle theme that had been in existence since 1978. In 2000, Lego Ninja was replaced by Knights' Kingdom. These themes eventually resulted in the introduction of the Ninjago theme, which included some of the original concepts of the Ninja theme, such as the dragons and fortresses, but also introduced modern day elements.
The focus on ninja was also the direct result of ethnographic research of children's interests. The Ninjago product development team in Fort Lee, New Jersey spent several days monitoring groups of eight to ten-year-old boys to gauge their reactions to various concepts and storyboards, including ninjas, underwater adventures and futuristic cities. The chosen concept then went through several rounds of testing to refine the final product in order to produce a successful line. This rigorous testing and development resulted in the Ninjago line being delayed by a year. Cerim Manovi, Senior Design Manager for the theme stated, "Ninjas crystallised themselves because we were, like: 'What’s the greatest hero entry point?' We showed them superheroes, everything – but ninjas just grabbed kids right there."
During the development process, the Ninjago team took a trip to the Ninja Museum of Igaryu, located three hours to the north of Tokyo, Japan in order to get inspiration for the theme. This allowed the designers to gather historic details from the 15th century ninja building, whilst also developing ideas about how to give these historic elements a contemporary appeal.
The initial story concept for the theme originated in a rough sketch created by Tommy Andreasen on a Friday evening in 2009. The sketch depicted several elemental ninja and the word "Spinjago". This idea was later developed into the fictional martial art of "Spinjitzu", which was a combination of the words "spin" and "ninjitsu". The development team later used this as the basis for the minifigure spinner action toys. The rough sketch was sent to an artist in Canada called Craig Sellars who created an internal concept image of the characters over the weekend.
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Lego Ninjago
Lego Ninjago (stylized as LEGO NINJAGO; IPA: /nɪnˈdʒɑːɡoʊ/, nin-JAH-goh) is a Lego theme that was created in 2011 and a flagship brand of The Lego Group. It is the first theme to be based on ninjas since the discontinuation of the Lego Ninja theme in 2000. It was produced to coincide with the animated television series Ninjago, which was superseded in 2023 by a new series titled Ninjago: Dragons Rising.
The theme originally focused on a group of six teenage ninja, led by the legendary Green Ninja, Lloyd Garmadon. The ninja characters are "Elemental Masters", which means that they each possess elemental powers. They are also trained in the fictional martial art of "Spinjitzu" by their ancient and wise teacher, Master Wu, giving them the ability to fight against the forces of evil. In 2023, new characters were introduced for the replacement series.
Ninjago enjoyed phenomenal popularity and success in its first year, and a further two years were commissioned before a planned discontinuation in 2013. However, after a brief hiatus, the line was continued after feedback from fans and has been in production ever since. The Lego Group developed the theme into a media franchise aimed primarily at young boys and pre-teenage boys, which has produced books, video games and theme park attractions. The popularity of the TV series and the toy line resulted in the production of The Lego Ninjago Movie, released in 2017, which was the third film in The Lego Movie franchise. A live-action film based on Ninjago is in development. On January 14, 2021, the Ninjago theme celebrated its tenth anniversary, making it one of The Lego Group's longest-running and most successful original themes.
The main focus of the line is the formation and consequent exploits and trials of a group of teenage ninja, battling against the various forces of evil. The theme originally introduced five main characters with an original storyline set in a fictional world that fused the ninja theme with dragons, modern vehicles and futuristic mech-robots. In the theme's storyline, the ninja characters are trained in the art of "Spinjitzu" a fictional martial art that allows them to fight their opponents. The storyline is set within the fictional world of Ninjago, a place inspired by East Asian culture. Simon Lucas, Senior Creative Director, commented, "With Lego Ninjago, we took inspiration from a Japanese starting point, but it developed into something of a massive mashup of cultures, not just one particular culture."
The origin of the Ninjago theme lies in the earlier Lego Ninja theme, which was released in 1998. This theme was based on feudal Japan and featured ninjas, fortresses, catapults and horses. It originated in the Lego Castle theme that had been in existence since 1978. In 2000, Lego Ninja was replaced by Knights' Kingdom. These themes eventually resulted in the introduction of the Ninjago theme, which included some of the original concepts of the Ninja theme, such as the dragons and fortresses, but also introduced modern day elements.
The focus on ninja was also the direct result of ethnographic research of children's interests. The Ninjago product development team in Fort Lee, New Jersey spent several days monitoring groups of eight to ten-year-old boys to gauge their reactions to various concepts and storyboards, including ninjas, underwater adventures and futuristic cities. The chosen concept then went through several rounds of testing to refine the final product in order to produce a successful line. This rigorous testing and development resulted in the Ninjago line being delayed by a year. Cerim Manovi, Senior Design Manager for the theme stated, "Ninjas crystallised themselves because we were, like: 'What’s the greatest hero entry point?' We showed them superheroes, everything – but ninjas just grabbed kids right there."
During the development process, the Ninjago team took a trip to the Ninja Museum of Igaryu, located three hours to the north of Tokyo, Japan in order to get inspiration for the theme. This allowed the designers to gather historic details from the 15th century ninja building, whilst also developing ideas about how to give these historic elements a contemporary appeal.
The initial story concept for the theme originated in a rough sketch created by Tommy Andreasen on a Friday evening in 2009. The sketch depicted several elemental ninja and the word "Spinjago". This idea was later developed into the fictional martial art of "Spinjitzu", which was a combination of the words "spin" and "ninjitsu". The development team later used this as the basis for the minifigure spinner action toys. The rough sketch was sent to an artist in Canada called Craig Sellars who created an internal concept image of the characters over the weekend.