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Light beer
Light beer is a term that can describe several different types of beer. In the United States, "light beer" is beer with reduced calorie content. Prior to the 1970's, "light beer" had other meanings in the United States. In Australia, Canada, and the United Kingdom "light beer" is beer with lower alcohol content than regular beer.
Reduced calorie light beer began to be mass marketed in the United States in the 1960s, but the first successful brand, Miller Lite, was not marketed nationally in the United States until 1975.
Before the development of contemporary light beer, small beer had been brewed for centuries.
At various times "light beer" has referred in the United States to: (1) lager beer that was lighter tasting; (2) beer with lower alcohol content; or (3) beer light in color that was not dark or amber-colored. In Australia, Canada, and Scotland "light beer" is beer with lower alcohol content than regular beer.
In 1941 the Coors Brewing Company began selling a low-abv beer called Coors Light. It remained on the market for less than a year.
The origins of today’s light beers can be traced to the mid-1960s.
In December 1966 Rheingold of New York began marketing a reduced calorie beer called Gablinger's Beer. Gablinger's was brewed using a process that Swiss chemist Dr. Hersch Gablinger claimed to have invented. Dr. Gablinger's process involved adding the enzyme amyloglucosidase during production which resulted in a beer that had one-third fewer calories and was less filling. Gablinger applied for patents on his process in Switzerland (in 1964) and in the United States (in 1965). After Rheingold officials traveled to Europe and sampled Dr. Gablinger's beer, Rheingold bought the exclusive rights to use his process. Rheingold biochemist and brewer Joseph L. Owades then developed Gablinger Beer, which began to be test marketed in late 1966, and was rolled out in the New York City area in June 1967.
In May 1967 a second amyloglucosidase based light beer, Meister Brau Lite, was introduced by Chicago brewer Meister Brau, Inc. (formerly known as Peter Hand Brewery). Meister Brau spent two years developing the process to make Lite. Meister Brau obtained a trademark for "Lite" as the name of the beer.
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Light beer AI simulator
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Light beer
Light beer is a term that can describe several different types of beer. In the United States, "light beer" is beer with reduced calorie content. Prior to the 1970's, "light beer" had other meanings in the United States. In Australia, Canada, and the United Kingdom "light beer" is beer with lower alcohol content than regular beer.
Reduced calorie light beer began to be mass marketed in the United States in the 1960s, but the first successful brand, Miller Lite, was not marketed nationally in the United States until 1975.
Before the development of contemporary light beer, small beer had been brewed for centuries.
At various times "light beer" has referred in the United States to: (1) lager beer that was lighter tasting; (2) beer with lower alcohol content; or (3) beer light in color that was not dark or amber-colored. In Australia, Canada, and Scotland "light beer" is beer with lower alcohol content than regular beer.
In 1941 the Coors Brewing Company began selling a low-abv beer called Coors Light. It remained on the market for less than a year.
The origins of today’s light beers can be traced to the mid-1960s.
In December 1966 Rheingold of New York began marketing a reduced calorie beer called Gablinger's Beer. Gablinger's was brewed using a process that Swiss chemist Dr. Hersch Gablinger claimed to have invented. Dr. Gablinger's process involved adding the enzyme amyloglucosidase during production which resulted in a beer that had one-third fewer calories and was less filling. Gablinger applied for patents on his process in Switzerland (in 1964) and in the United States (in 1965). After Rheingold officials traveled to Europe and sampled Dr. Gablinger's beer, Rheingold bought the exclusive rights to use his process. Rheingold biochemist and brewer Joseph L. Owades then developed Gablinger Beer, which began to be test marketed in late 1966, and was rolled out in the New York City area in June 1967.
In May 1967 a second amyloglucosidase based light beer, Meister Brau Lite, was introduced by Chicago brewer Meister Brau, Inc. (formerly known as Peter Hand Brewery). Meister Brau spent two years developing the process to make Lite. Meister Brau obtained a trademark for "Lite" as the name of the beer.