Hubbry Logo
search
logo

Line (software)

logo
Community Hub0 Subscribers
Write something...
Be the first to start a discussion here.
Be the first to start a discussion here.
See all
Line (software)

Line is a Japanese freeware app and service for instant messaging and social networking, operated by the Japanese company LY Corporation, co-owned by SoftBank Group and Naver. Line was launched in Japan in June 2011 by NHN Japan, a subsidiary of Naver.

Initially designed for text messaging and VoIP voice and video calling, it has gradually expanded to become a super-app providing services including a digital wallet (Line Pay), news stream (Line Today), video on demand (Line TV) and digital comic distribution (Line Manga and Line Webtoon).

Line became Japan's largest social network in 2013 and is used by over 70% of the population as of 2023; it is also popular mainly in Indonesia, Taiwan and Thailand.

Naver launched a messaging app called Naver Talk for the South Korean market in February 2011. However, rival Korean company Kakao dominated the market with its KakaoTalk app, launched in March 2010.

Naver/NHN co-founder and chairman Lee Hae-Jin and a team of engineers were in Japan when the Tōhoku earthquake and tsunami struck in March 2011. The earthquake and tsunami left millions without power and phone lines and SMS networks were overwhelmed. Since Wi-Fi and some 3G remained largely usable, many people turned to KakaoTalk, which was just beginning to gain a foothold in Japan. Lee was inspired to launch a messaging and chat app in the wake of the disaster and his NHN Japan team was testing a beta version of an app accessible on smartphones, tablet and PC, which would work on data network and provide continuous and free instant messaging and calling service, within two months. The app was launched as Line in June 2011.

Because Naver/NHN had a far superior cultural knowledge of what Japanese users wanted, and a much larger corporate marketing budget, Line quickly surpassed KakaoTalk in Japan. Line also offers free voice calls and, since Japan's telecoms make customers pay for both SMSs and smartphone calls, this feature, which KakaoTalk did not have, was a major selling point.

Line experienced an unexpected server overload in October 2011 due to the app's popularity. To improve scalability to accommodate its user growth, NHN Japan chose HBase as the primary storage for user profiles, contacts and groups. In December 2011, Naver announced that Naver Talk would be merged into Line, effective early 2012.

In July 2012, NHN Japan announced the new Line features Home and Timeline. The features allowed users to share recent personal developments to a community of contacts in real-time, similar to the status updates in social networking services such as Facebook. On April 1, 2013, Naver's Japanese branch name was changed from NHN Japan to Line Corporation.

See all
User Avatar
No comments yet.