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Line Skis

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Line Skis

Line Skis, commonly shortened to Line or stylized as LINE, is a new school ski company owned by K2 Sports. Line Skis was founded by Jason Levinthal in 1995 to produce short, twin-tipped skis for freestyle skiers, and has since moved to produce full-length free skis.

The brand also sells items such as ski poles, streetwear, and various accessories.

Line Skis manufactures its stock in the same factory as K2 Skis.

Line Skis maintains a professional team featuring athletes like Eric Pollard (skier) Tom Wallisch, Leo Tailleffer, and Hadley Hammer. Many are featured in Line's online webisode series, the LINE Traveling Circus.

Line Skis was formed in a one-car garage, where the founder Jason Levinthal began manufacturing Line's skiboards. After visiting a trade show known as the SIA with some prototypes, Levinthal signed a contract with a Japanese distributor for his first order of 1000 pairs of skis. Line Skis then moved to a rented garage, where friends and family helped him fill the order.

In 1997, Line Skis filed the first patent for twin-tipped skis.

Line Skis had little U.S. market until the 1997 SIA, when the large company Salomon presented its own novelty ski boards, and sales improved.

The next season, Line signed five of its first athletes: Carter Griffin, Mike Nick, Reg Pare, Doug Levinthal, Mike Wilson, and Jason Levinthal himself. Line also introduced four new ski boards: the Mike Nick Pro Model, the Jedi 89, the Cruiser 89, and the Kicker 76.

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