Eugénie Louise Zobian, later known as Lisa Lindahl, was born on November 23, 1948. This marked the beginning of a life that would eventually be defined by innovation and a commitment to improving the lives of women through entrepreneurial endeavors.

As jogging became increasingly popular, Lisa Lindahl, like many women, found the experience uncomfortable due to the lack of adequate breast support. This personal discomfort sparked the initial idea for what would become the sports bra. She began searching for a better alternative to traditional bras during physical activity.

Lindahl sought help from her friend Polly Palmer Smith to solve her problem. Smith's husband, a costume designer, suggested combining two jockstraps to create a supportive garment. While initially humorous, the idea sparked the realization that athletic support could be achieved through compression and secure design, leading to the first prototype.

Lindahl and Smith brought their prototype to Hinda Miller, a costume designer who had a sewing shop in Burlington, Vermont. Miller's expertise in garment construction and design was crucial in refining the initial concept and transforming it into a commercially viable product.

The initial design, affectionately dubbed the 'Jockbra' due to its jockstrap inspiration, was refined. Understanding the need for a more appealing and marketable name, the trio eventually settled on 'The Jogbra.' This marked a significant step towards launching their innovative product to the wider market.

Lindahl, Smith, and Miller secured a patent for their sports bra design. They began selling the Jogbra through their company, Vermont Novelty Sportswear. The Jogbra quickly gained popularity among female athletes seeking comfortable and effective breast support during physical activity.

After more than a decade of successful operation and establishing the Jogbra as a staple in women's athletic wear, Vermont Novelty Sportswear was sold to Playtex Apparel Inc. This acquisition reflected the mainstream acceptance and significant market value of the sports bra concept.

Following the sale of the Jogbra, Lisa Lindahl continued to pursue entrepreneurial and creative endeavors. She has remained active in writing and exploring new ventures, demonstrating her ongoing commitment to innovation and empowering women.