Eugénie Louise Zobian, later known as Lisa Lindahl, was born on November 23, 1948. This marked the beginning of a life that would eventually be defined by innovation and a commitment to improving the lives of women through entrepreneurial endeavors.

As jogging became increasingly popular, Lisa Lindahl, like many women, found the experience uncomfortable due to the lack of adequate breast support. This personal discomfort sparked the initial idea for what would become the sports bra. She began searching for a better alternative to traditional bras during physical activity.