This timeline traces the key events surrounding the invention, development, and marketing of the Jogbra, Lisa Lindahl's most famous creation, co-invented with Polly Smith and Hinda Miller.
The Idea is Born
1977
Lisa Lindahl, frustrated with the lack of adequate support while jogging, discusses the issue with her friend Polly Smith. Polly's husband suggests sewing two jockstraps together, sparking the initial concept for the Jogbra.
Initial Prototype
1977
Lisa Lindahl and Polly Smith create the first prototype of the Jogbra by sewing two jockstraps together. They test and refine the design.
Partnership with Hinda Miller
1978
Lisa Lindahl and Polly Smith partner with Hinda Miller, a costume designer, to further develop the Jogbra and bring it to market.
Patent Application and Marketing
1979
Lindahl, Smith, and Miller secure a patent for the Jogbra and begin marketing the product. The name 'Jogbra' is trademarked. The design is improved upon and commercialised.
Rapid Growth and Success
Early 1980s
The Jogbra gains popularity rapidly, becoming a cultural phenomenon. It revolutionizes athletic wear for women and establishes a new market category: the sports bra.
