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List of presidents of ESPN
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List of presidents of ESPN
Bill Rasmussen conceived the concept of ESPN in late May 1978, after he was fired from his job with the World Hockey Association's New England Whalers. One of the first steps in Bill and his son Scott's (who had also been let go by the Whalers) process was finding land to build the channel's broadcasting facilities. The Rasmussens first rented office space in Plainville, Connecticut. However, the plan to base ESPN there was put on hold because of a local ordinance prohibiting buildings from bearing rooftop satellite dishes. Available land area was quickly found in Bristol, Connecticut (where the channel remains headquartered to this day), with funding to buy the property provided by Getty Oil, which purchased 85% of the company from Bill Rasmussen on February 22, 1979, in an attempt to diversify the company's holdings. This helped the credibility of the fledgling company, however there were still many doubters to the viability of their sports channel concept. Another event that helped build ESPN's credibility was securing an advertising agreement with Anheuser-Busch in the spring of 1979; the company invested $1 million to be the "exclusive beer advertised on the network."
Bill Rasmussen served as the first president and CEO of ESPN. ESPN was founded on July 14, 1978, and was launched on September 7, 1979. ESPN, originally called Entertainment and Sports Programming, was incorporated on July 14, 1978. It began broadcasting fourteen months later, at 7 p.m. on September 7, 1979. ESPN wound up being headquartered in Bristol, Connecticut. Rasmussen paid $18,000 for the first acre of ESPN's campus.
By July 18, 1979, before launch, the investors decided to remove Rasmussen from power. His salary and responsibilities were cut.
Just prior to the launch of ESPN, according to the book Those Guys Have All the Fun: Inside the World of ESPN, Stuart Evey claimed "I made Bill Chairman, but in no way did I want to give him any responsibility!" "Having Bill Rasmussen play a significant role was just not part of the deal." Rasmussen, the one who had the idea for ESPN, stepped back from day-to-day business, having less contact with ESPN until mid 1999. Rasmussen and ESPN "made amends" in 1999 when then-president George Bodenheimer reached out to the founder for the network's 20th anniversary.
On September 30, 1980, ESPN officials announced that Bill Rasmussen was leaving the company by agreement.
Slightly more than five weeks prior to ESPN's official launch on September 7, 1979, Chet Simmons joined as President bringing along fellow NBC Sports executive and long time friend Scotty Connal to head production and operations. Leaving the prestige and comfort of NBC Sports was natural for Simmons and Connal who strongly believed in the idea of a 24-hour sports network. However, at the time cable and satellite channels were just in their infancy with HBO launching in 1975 and CNN yet to go on the air. Simmons and Connal and the young ESPN team got the network up on time launching with the first SportsCenter hosted by George Grande and Lee Leonard followed by a slow-pitch softball game. Together, Simmons and Connal led the company through its infancy building a first class operation in Bristol, Connecticut. During his three years, Simmons gave start to some of ESPNs most important franchises including SportsCenter, The NFL Draft and full coverage of the early rounds of the NCAA men's basketball tournament. Additionally, he is credited for the hiring of Chris Berman, Bob Ley, Greg Gumbel, Bryant Gumbel, George Grande, and many others. He left ESPN to become Commissioner of the USFL in 1982.
George Bodenheimer, co-chairman of Disney Media Networks/president of ESPN, says that Simmons, working closely with Scotty Connal, shaped ESPN into something that was real and connected with sports fans. Simmons also forged a culture that is still ESPN's defining advantage in the marketplace, according to Bodenheimer. "He treated everyone like a colleague," says Bodenheimer, who was a driver in the mailroom at the time. "And you had these two icons from the broadcast-sports industry who moved to a funny cable startup and got the best out of everybody."
Investing another $15 million into the company and no profits expected any time soon, Bill Getty used management consultant McKinsey & Co. to assess ESPN's future. McKinsey's lead consultant was Roger Werner, who figured with another $120 million and five years ESPN would become a profit maker. Werner soon was hired by ESPN as vice-president of finance, administration, and planning and developed a new business plan. Werner developed a new revenue source beyond advertising by initiating revolutionary affiliate fees paid by the cable operators by number of subscribers starting at 6 cents. Between CBS Cable folding in October 1982 and the new CEO, Bill Grimes, they convince most of the reluctant cable providers to pay. By 1985, the fee was 10 cents.
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List of presidents of ESPN
Bill Rasmussen conceived the concept of ESPN in late May 1978, after he was fired from his job with the World Hockey Association's New England Whalers. One of the first steps in Bill and his son Scott's (who had also been let go by the Whalers) process was finding land to build the channel's broadcasting facilities. The Rasmussens first rented office space in Plainville, Connecticut. However, the plan to base ESPN there was put on hold because of a local ordinance prohibiting buildings from bearing rooftop satellite dishes. Available land area was quickly found in Bristol, Connecticut (where the channel remains headquartered to this day), with funding to buy the property provided by Getty Oil, which purchased 85% of the company from Bill Rasmussen on February 22, 1979, in an attempt to diversify the company's holdings. This helped the credibility of the fledgling company, however there were still many doubters to the viability of their sports channel concept. Another event that helped build ESPN's credibility was securing an advertising agreement with Anheuser-Busch in the spring of 1979; the company invested $1 million to be the "exclusive beer advertised on the network."
Bill Rasmussen served as the first president and CEO of ESPN. ESPN was founded on July 14, 1978, and was launched on September 7, 1979. ESPN, originally called Entertainment and Sports Programming, was incorporated on July 14, 1978. It began broadcasting fourteen months later, at 7 p.m. on September 7, 1979. ESPN wound up being headquartered in Bristol, Connecticut. Rasmussen paid $18,000 for the first acre of ESPN's campus.
By July 18, 1979, before launch, the investors decided to remove Rasmussen from power. His salary and responsibilities were cut.
Just prior to the launch of ESPN, according to the book Those Guys Have All the Fun: Inside the World of ESPN, Stuart Evey claimed "I made Bill Chairman, but in no way did I want to give him any responsibility!" "Having Bill Rasmussen play a significant role was just not part of the deal." Rasmussen, the one who had the idea for ESPN, stepped back from day-to-day business, having less contact with ESPN until mid 1999. Rasmussen and ESPN "made amends" in 1999 when then-president George Bodenheimer reached out to the founder for the network's 20th anniversary.
On September 30, 1980, ESPN officials announced that Bill Rasmussen was leaving the company by agreement.
Slightly more than five weeks prior to ESPN's official launch on September 7, 1979, Chet Simmons joined as President bringing along fellow NBC Sports executive and long time friend Scotty Connal to head production and operations. Leaving the prestige and comfort of NBC Sports was natural for Simmons and Connal who strongly believed in the idea of a 24-hour sports network. However, at the time cable and satellite channels were just in their infancy with HBO launching in 1975 and CNN yet to go on the air. Simmons and Connal and the young ESPN team got the network up on time launching with the first SportsCenter hosted by George Grande and Lee Leonard followed by a slow-pitch softball game. Together, Simmons and Connal led the company through its infancy building a first class operation in Bristol, Connecticut. During his three years, Simmons gave start to some of ESPNs most important franchises including SportsCenter, The NFL Draft and full coverage of the early rounds of the NCAA men's basketball tournament. Additionally, he is credited for the hiring of Chris Berman, Bob Ley, Greg Gumbel, Bryant Gumbel, George Grande, and many others. He left ESPN to become Commissioner of the USFL in 1982.
George Bodenheimer, co-chairman of Disney Media Networks/president of ESPN, says that Simmons, working closely with Scotty Connal, shaped ESPN into something that was real and connected with sports fans. Simmons also forged a culture that is still ESPN's defining advantage in the marketplace, according to Bodenheimer. "He treated everyone like a colleague," says Bodenheimer, who was a driver in the mailroom at the time. "And you had these two icons from the broadcast-sports industry who moved to a funny cable startup and got the best out of everybody."
Investing another $15 million into the company and no profits expected any time soon, Bill Getty used management consultant McKinsey & Co. to assess ESPN's future. McKinsey's lead consultant was Roger Werner, who figured with another $120 million and five years ESPN would become a profit maker. Werner soon was hired by ESPN as vice-president of finance, administration, and planning and developed a new business plan. Werner developed a new revenue source beyond advertising by initiating revolutionary affiliate fees paid by the cable operators by number of subscribers starting at 6 cents. Between CBS Cable folding in October 1982 and the new CEO, Bill Grimes, they convince most of the reluctant cable providers to pay. By 1985, the fee was 10 cents.