LittleThings

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LittleThings is a digital media firm that published positive, uplifting stories geared towards American women. LittleThings attracted its following primarily through distributing its content on Facebook targeting a female audience.^{[1][2][3][4][5][6]}

Key Information

Type of site	Digital media
Available in	English
Owner	RockYou Media
URL	littlethings.com
Commercial	Yes
Launched	2014
Current status	Active
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In 2015, LittleThings had the most popular Facebook post.^[7]

On February 27, 2018, LittleThings announced it was shutting down, citing Facebook's algorithm shift taking out 75% of their organic traffic.^[8]

On April 10, 2018, LittleThings was acquired by RockYou Media, an entertainment and media company aimed at millennials. RockYou Media relaunched of LittleThings.^[9]

1. ^ Marshall, Jack (29 June 2016). "'Facebook Loves Publishers,' Says LittleThings CEO". Wall Street Journal. Retrieved 6 May 2017.
2. ^ Marshall, Jack (26 Jun 2016). "Little Things CEO Bets on 'Feel-Good' Media". WSJ Media Mix. Wall Street Journal. Retrieved 6 May 2017.
3. ^ Bilton, Ricardo (June 26, 2015). "Inside LittleThings: a quietly viral site with a huge audience". Digiday. Retrieved 7 May 2017.
4. ^ "These are the 65 hottest startups in New York City - Page 16 of 66 - Business Insider". Business Insider. 9 October 2015. Retrieved 7 May 2017.
5. ^ Kosoff, Maya (Sep 27, 2015). "How an entrepreneur turned his pet food startup into a viral website with more than a million visitors a day". Business Insider. Retrieved 7 May 2017.
6. ^ Dewey, Caitlin (21 Jan 2016). "The fastest-growing 'news' site of 2015 was an obscure content farm for moms". The Washington Post. Retrieved 7 May 2017.
7. ^ Ha, Anthony (Jan 1, 2016). "With Debt Round, Web Publisher LittleThings Plans For More Positivity-Fueled Growth". TechCrunch. Retrieved 7 May 2017.
8. ^ Shields, Mike (February 27, 2018). "Facebook's algorithm has wiped out a once flourishing digital publisher". Business Insider. Retrieved March 1, 2018.
9. ^ Peterson, Tim. "RockYou’s publishing pivot hits a speed bump", Digiday.com, July 23, 2018, accessed April 19, 2019

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