Littlest Pet Shop
Littlest Pet Shop
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Littlest Pet Shop

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Littlest Pet Shop

Littlest Pet Shop, commonly abbreviated as LPS, is a toy franchise and cartoon series owned by Hasbro, originally conceptualized by Kenner Products in 1992, and currently under license with Basic Fun!. Originally a line of animal figurines with magnets or movable parts, the line was relaunched as a line of chibi-esque bobbleheads in 2005, with over 3,000 different pet figurines produced since its relaunch. The franchise is highly successful and has seen numerous iterations since.

Several spin-off media works have been developed based on the toyline, including three animated television series, a series of video games for the Nintendo DS and Wii consoles, and two distinct online world games. The first cartoon was produced by Sunbow Entertainment and aired for 40 episodes in 1995, the second by Hasbro Studios for The Hub in 2012, and the third in 2018.

The line was considered one of Hasbro's top-selling brands in 2007 and they were considered by publications such as USA Today to be one of the biggest Christmas toys of the time. A large collector community exists surrounding the 2000s incarnation of the brand, with some toys selling for high prices on second-hand online markets. A YouTube community also formed around the toys, known as "LPSTube", where fans create skits and web series using the toys as "actors".

Introduced in 1992 and produced by Kenner for children who weren't able to have real life pets, the original incarnation of the toys consist of plastic animal figurines sold in playsets, which each came with a gimmick such as a magnet or a moving part (e.g. flapping wings). These toys were sold in small suitcase-like plastic containers with shelves and compartments. A larger playset intended to simulate a pet shop was also produced, along with various kinds of licensed merchandise. A few lines of figures were produced between 1995 and 1996 based on the television show, but otherwise the two were largely connected only by name. This line is also sometimes known by fans and collectors as "Generation 1", as it was the first iteration of the toy line to be released. The line ceased production in 1997.

Hasbro re-launched the Littlest Pet Shop brand in 2005 with a completely overhauled look designed by Gayle Middleton. This incarnation of the line, which stand at around an inch tall, have larger heads, smaller bodies, and large expressive eyes inspired by Japanese chibi designs. They have bobbleheads and originally featured a round pink or blue magnet located on the bottom of their feet, which was used to activate other magnetic functions in various playsets and accessories. Due to choking hazard concerns, the magnets would be removed in 2009, instead being replaced with holes to be used with pegs.

This series of pets were released in single packages, in pairs, in large packs, and alongside large playsets. Pets occasionally held exclusivity to only one store, such as Costco or Toys "R" Us. In 2010, the previously Kenner-owned Blythe dolls were introduced into the brand with the "Blythe Loves Littlest Pet Shop" series. Special pets were released at San Diego Comic-Con in 2009 and 2010.

The generation 2 pets, with a large community of adult collectors, now often sell for a premium second-hand on online platforms such as EBay, especially particularly rare pets such as variants, store exclusives, mail-order, prototype, and event pets. In 2020, Marie Claire reported the value of the 2009 San Diego Comic-Con shorthair cat at $800.

In generation 3, the line was revamped to coincide with the release of the 2012 TV series, with Blythe now as a central character. The style and design of the toys were changed significantly, such as removing the bobble-heads. This incarnation of the brand had low sales and was overall unpopular among customers. These pets had interactivity with Gameloft's mobile app using a "pet collector" token, allowing kids to play with their favorite pets on the go.

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