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Lomography

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Lomography

Lomography, or simply lomo, is a photographic style which involves taking spontaneous photographs with minimal attention to technical details. Lomographic images often exploit the unpredictable, non-standard optical traits of toy cameras (such as light leaks and irregular lens alignment), and non-standard film processing techniques for aesthetic effect. Similar-looking techniques with digital photography, often involving "lomo" image filters in post-processing, may also be considered lomographic.

"Lomography" is claimed as a commercial trademark by Lomographische GmbH. However, it has become a genericised trademark; most camera phone photo editor apps include a "lomo" filter.

While cheap plastic toy cameras using film often used in lomography were and are produced by multiple manufacturers, Lomography is named after the Soviet-era cameras produced by Leningradskoye Optiko-Mekhanicheskoye Obyedinenie. Formerly a state-run optics manufacturer, LOMO privatised following the dissolution of the Soviet Union and became LOMO PLC. The company created and produced the 35 mm LOMO LC-A Compact Automat camera, now central to the lomography movement. This camera was loosely based upon the Cosina CX-1 introduced in the early 1980s. The LOMO LC-A produces "unique, colorful, and sometimes blurry" images.

Lomography has been a highly social pursuit since 1992, with local and international events organised by Lomographische GmbH. Lomographische, doing business as Lomography, is also a commercial company selling analogue cameras, films and accessories. The company continues to promote the Lomographic style; however, it is not necessary to use the company's products to take lomographic photos.

Lomographische GmbH, doing business as Lomography, is a commercial company headquartered in Vienna, Austria, which sells cameras, accessories, and film. It hosts local and international events through its non-profit division, the Lomographic Society International. The company is the namesake of the lomography genre of experimental photography.

The Lomographic Society International was founded in 1992 by a group of Viennese students interested in the LC-A. Lomography started as an art movement through which the students put on exhibitions of photos; the art movement then developed into the Lomographische AG, a commercial enterprise.

Lomography signed an exclusive distribution agreement with LOMO PLC in 1995—becoming the sole distributor of all LOMO LC-A cameras outside of the former Soviet Union. The new company reached an agreement with the deputy mayor of St Petersburg, the future Russian Prime Minister and President, Vladimir Putin, to receive a tax break in order to keep the LOMO factory in the city open.

Since the introduction of the original LOMO LC-A, Lomography has produced a line of their own film cameras. In 2005, production of the original LOMO LC-A was discontinued. Its replacement, the LOMO LC-A+, was introduced in 2006. The new camera, made in China rather than Russia, featured the original Russian lens manufactured by LOMO PLC. This changed as of mid-2007 with the lens now made in China as well. In 2012 the LC-A+ camera was re-released as a special edition. It costs ten times the original secondhand value of the old LOMO LC-A.

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