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London Tourist Board
The London Tourist Board was established in 1963 and became the official regional tourist board for London under the Development of Tourism Act in 1969. It was responsible for the marketing and promotion of the capital, providing tourist information services, and recommending improvements to the infrastructure and facilities for the growth of tourism. In 2003, it was renamed Visit London. In 2011, it was put into administration by the Greater London Authority, and the tourism responsibility was transferred to a new company, London & Partners.
Alongside finance and retailing Tourism in London is one of London's most important industries. When the London Tourist Board was founded in 1963 a mere 1.6 million overseas visitors came to London, in the year 2010 this had grown to 10 million, plus 16 million from overseas. The London Tourist Board set up by industry representatives including Sir Charles Forte, later Lord Forte, famous hotelier, with support from the London County Council, played a major role in promoting London, in providing information for visitors, establishing standards and in shaping the tourism product we see today. Throughout its 40-year history London Tourist Board receive up to 70 per cent of its funding from public sources (Greater London Council, English Tourist Board, London Boroughs and Greater London Authority).
This article explores the history and achievements of the London Tourist Board and the London Visitor and Convention Bureau, leading to the establishment of Visit London in 2003. Visit London took over the marketing of London, while the London Development Agency was responsible for planning, research and development. In 2011, Visit London was put into administration by the Greater London Authority (its main funder) and replaced with a new organisation, London & Partners.
The London Tourist Board (LTB) was founded on 16 May 1963 by representatives of the tourist industry led by Sir Charles Forte, later Lord Forte. Its first objectives were:
An important aim, apart from seasonal spread, has always been to achieve a better geographical spread of tourists through London and latterly, throughout the UK.
LTB played a major role in developing London's appeal to visitors through tourist information – in person and on the phone – providing accommodation booking services, training of tourist guides, developing the product through events, promotions such as London in Bloom, and providing information for conference and exhibition organisers. Here are some of the highlights:
LTB worked in partnership with the Greater London Council, the London boroughs and others, initiating a series of marketing campaigns aimed at tourists from the UK and overseas. Here are some of them:
From 1977, LTB began to take a lead role for the industry in planning matters and working more closely with London boroughs. This was the period when District Plans were being prepared and it was important to ensure that the requirements of the tourist industry were featured. This included making constructive objections to both the Plans from Westminster and Kensington and Chelsea. Prior to this a document 'Tourism in London—a Plan for Management' was published in 1974 by the LTB working with Greater London Council, English Tourist Board and the London Boroughs Association. The key elements were:
London Tourist Board
The London Tourist Board was established in 1963 and became the official regional tourist board for London under the Development of Tourism Act in 1969. It was responsible for the marketing and promotion of the capital, providing tourist information services, and recommending improvements to the infrastructure and facilities for the growth of tourism. In 2003, it was renamed Visit London. In 2011, it was put into administration by the Greater London Authority, and the tourism responsibility was transferred to a new company, London & Partners.
Alongside finance and retailing Tourism in London is one of London's most important industries. When the London Tourist Board was founded in 1963 a mere 1.6 million overseas visitors came to London, in the year 2010 this had grown to 10 million, plus 16 million from overseas. The London Tourist Board set up by industry representatives including Sir Charles Forte, later Lord Forte, famous hotelier, with support from the London County Council, played a major role in promoting London, in providing information for visitors, establishing standards and in shaping the tourism product we see today. Throughout its 40-year history London Tourist Board receive up to 70 per cent of its funding from public sources (Greater London Council, English Tourist Board, London Boroughs and Greater London Authority).
This article explores the history and achievements of the London Tourist Board and the London Visitor and Convention Bureau, leading to the establishment of Visit London in 2003. Visit London took over the marketing of London, while the London Development Agency was responsible for planning, research and development. In 2011, Visit London was put into administration by the Greater London Authority (its main funder) and replaced with a new organisation, London & Partners.
The London Tourist Board (LTB) was founded on 16 May 1963 by representatives of the tourist industry led by Sir Charles Forte, later Lord Forte. Its first objectives were:
An important aim, apart from seasonal spread, has always been to achieve a better geographical spread of tourists through London and latterly, throughout the UK.
LTB played a major role in developing London's appeal to visitors through tourist information – in person and on the phone – providing accommodation booking services, training of tourist guides, developing the product through events, promotions such as London in Bloom, and providing information for conference and exhibition organisers. Here are some of the highlights:
LTB worked in partnership with the Greater London Council, the London boroughs and others, initiating a series of marketing campaigns aimed at tourists from the UK and overseas. Here are some of them:
From 1977, LTB began to take a lead role for the industry in planning matters and working more closely with London boroughs. This was the period when District Plans were being prepared and it was important to ensure that the requirements of the tourist industry were featured. This included making constructive objections to both the Plans from Westminster and Kensington and Chelsea. Prior to this a document 'Tourism in London—a Plan for Management' was published in 1974 by the LTB working with Greater London Council, English Tourist Board and the London Boroughs Association. The key elements were: