Lotus Bakeries
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Lotus Bakeries

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Lotus Bakeries

Lotus Bakeries NV is a Belgian multinational snack food company founded in 1932 and based in Lembeke [nl], East Flanders. The company's best-known product is its speculoos biscuits, branded as Biscoff (a portmanteau of "biscuit" and "coffee"). Other Lotus brands include nākd, TREK, BEAR, Kiddylicious, Peter's Yard, Dinosaurus, Peijnenburg, and Annas.

Lotus Bakeries has production facilities in Belgium, the Netherlands, France, Sweden, South Africa, and the United States. A third production facility for Biscoff is being built in Thailand and will be operational by 2026. Lotus Bakeries is active in about 70 countries in Europe, America, Asia, and Australia. The company has about 3,300 employees, and its revenue was EUR 1.23 billion for 2024.

Since 1988 shares in Lotus Bakeries have been listed on Euronext Brussels. Most are owned by the Boone and Stevens families. Jan Boone [nl], grandson of founder Jan Boone Sr., has been the CEO since 2011.

The company was founded in Lembeke in 1932 by three brothers: Jan, Emiel, and Henri Boone. Jan named it Lotus, after the flower, which symbolizes purity.

In the 1950s, the brothers began to package their speculoos biscuits individually, and from 1956 they were offered in Belgian catering establishments alongside coffee. Soon after, in 1960, Lotus began distributing biscuits in neighboring countries. Partnering with the Stevens family in 1974, Lotus merged with Corona and now also includes cakes and pastries within its product range. Prepackaged pastries experienced rapid growth at that time.

Lotus launched the brand name "Biscoff" in 1986 and gradually introduced it in all countries. In the mid-1980s, several airlines began serving Biscoff biscuits as in-flight treats.

Beginning in the 1990s, Lotus Bakeries grew steadily with a series of integrations:

Since 2015, the company has become active in the natural snacking category, acquiring three British companies.

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