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Lowlands (festival)
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Lowlands (festival)
A Campingflight to Lowlands Paradise (commonly called Lowlands or Lowlands Festival) is an annual three-day music and performing arts festival held in the Netherlands. The festival takes place 68 kilometres (42 mi) east of Amsterdam in Biddinghuizen, at Spijk en Bremerberg, adjacent to Walibi Holland.
Although the main focus is on music – rock, pop, dance, hip hop and alternative – Lowlands also offers indoor and outdoor cinema, street theatre, cabaret, stand-up comedy, ballet, literature and comic strips.
In recent years, the festival has attracted around 55,000 visitors and features over 200 acts on more than ten stages, which are named according to the NATO phonetic alphabet apart from the Heineken stage (named after the festival’s main sponsor since 2015). Most stages are housed in large tents to protect spectators from bad weather, with the largest being approximately the size of a regulation football pitch.
The festival is a successor to one of the first Dutch pop festivals: A Flight to Lowlands Paradise, organised in November 1967 by the Utrecht-based artist and painter Bunk Bessels. This festival took place in the Margriethal of the Jaarbeurs in Utrecht. The entry fee was 10 Dutch guilders (approximately €4.50), including breakfast. This 18-hour-long event had no major acts but featured experimental theatre, dancing, poetry, films, body painting and massage.
On 28 December 1968, the festival was held for the second time, postponed from the original date of 23 November in an attempt to book Jimi Hendrix. This failed, and other major acts such as Jeff Beck and Jethro Tull also cancelled. Pink Floyd remained on the bill. The event sold out its 18,000 capacity, but many people were unable to enter, resulting in unrest and police intervention.
In August 1993, the first edition of "A Campingflight To Lowlands Paradise" took place after Willem Venema revived the concept. Weather conditions were poor: only 15°C with rain on Friday, and Sunday being the best day at 18°C. Tickets were sold at the entrance for 75 guilders, and visitors received a hand-drawn floor plan. Attendees could pitch their tents immediately to the left after entering, behind which a camping shop was located. The festival site consisted of only a small stage tent and a larger one. Many visitors came specifically to see Rage Against the Machine, and on Saturday the Urban Dance Squad. Organiser Mojo Concerts aimed for 10,000 visitors, but only 7,000 attended. A month earlier, the festival had nearly been cancelled due to organisational problems and slow ticket sales. Mojo continued regardless and secured several major acts, partly because Lowlands takes place the same weekend as Pukkelpop (Belgium) and Reading (United Kingdom), meaning American rock bands could perform multiple shows during the same trip.
In 1994, several features became characteristic for the decades to come. Tents were named using the NATO phonetic alphabet: Alpha, Bravo and Charlie. Graphic designer and Claw Boys Claw singer Peter te Bos created the festival’s visual style and mascot "Rapid Razor Bob", which remained central to Lowlands’ identity for over twenty years until the collaboration ended in 2016. With the addition of another tent, attendance rose to 12,500 – 5,000 more than the previous year.
Growth continued in 1995: 20,000 people visited the festival. The event broadened culturally, adding a theatre tent (Delta) and a comedy tent (Echo), alongside the three existing music tents. For the first time, the festival sold out. Due to electrical issues, The Prodigy’s performance was delayed. Amsterdam hip hop group Osdorp Posse performed early on Saturday evening in the Charlie tent. During the show, frontman Def P shouted: "They should have fucking put us in the big tent, pull a fucking tent peg out of the ground and let the cancer ceiling collapse." Security rushed to the tent to maintain order; according to Def P, it was a miracle no one was killed.
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Lowlands (festival)
A Campingflight to Lowlands Paradise (commonly called Lowlands or Lowlands Festival) is an annual three-day music and performing arts festival held in the Netherlands. The festival takes place 68 kilometres (42 mi) east of Amsterdam in Biddinghuizen, at Spijk en Bremerberg, adjacent to Walibi Holland.
Although the main focus is on music – rock, pop, dance, hip hop and alternative – Lowlands also offers indoor and outdoor cinema, street theatre, cabaret, stand-up comedy, ballet, literature and comic strips.
In recent years, the festival has attracted around 55,000 visitors and features over 200 acts on more than ten stages, which are named according to the NATO phonetic alphabet apart from the Heineken stage (named after the festival’s main sponsor since 2015). Most stages are housed in large tents to protect spectators from bad weather, with the largest being approximately the size of a regulation football pitch.
The festival is a successor to one of the first Dutch pop festivals: A Flight to Lowlands Paradise, organised in November 1967 by the Utrecht-based artist and painter Bunk Bessels. This festival took place in the Margriethal of the Jaarbeurs in Utrecht. The entry fee was 10 Dutch guilders (approximately €4.50), including breakfast. This 18-hour-long event had no major acts but featured experimental theatre, dancing, poetry, films, body painting and massage.
On 28 December 1968, the festival was held for the second time, postponed from the original date of 23 November in an attempt to book Jimi Hendrix. This failed, and other major acts such as Jeff Beck and Jethro Tull also cancelled. Pink Floyd remained on the bill. The event sold out its 18,000 capacity, but many people were unable to enter, resulting in unrest and police intervention.
In August 1993, the first edition of "A Campingflight To Lowlands Paradise" took place after Willem Venema revived the concept. Weather conditions were poor: only 15°C with rain on Friday, and Sunday being the best day at 18°C. Tickets were sold at the entrance for 75 guilders, and visitors received a hand-drawn floor plan. Attendees could pitch their tents immediately to the left after entering, behind which a camping shop was located. The festival site consisted of only a small stage tent and a larger one. Many visitors came specifically to see Rage Against the Machine, and on Saturday the Urban Dance Squad. Organiser Mojo Concerts aimed for 10,000 visitors, but only 7,000 attended. A month earlier, the festival had nearly been cancelled due to organisational problems and slow ticket sales. Mojo continued regardless and secured several major acts, partly because Lowlands takes place the same weekend as Pukkelpop (Belgium) and Reading (United Kingdom), meaning American rock bands could perform multiple shows during the same trip.
In 1994, several features became characteristic for the decades to come. Tents were named using the NATO phonetic alphabet: Alpha, Bravo and Charlie. Graphic designer and Claw Boys Claw singer Peter te Bos created the festival’s visual style and mascot "Rapid Razor Bob", which remained central to Lowlands’ identity for over twenty years until the collaboration ended in 2016. With the addition of another tent, attendance rose to 12,500 – 5,000 more than the previous year.
Growth continued in 1995: 20,000 people visited the festival. The event broadened culturally, adding a theatre tent (Delta) and a comedy tent (Echo), alongside the three existing music tents. For the first time, the festival sold out. Due to electrical issues, The Prodigy’s performance was delayed. Amsterdam hip hop group Osdorp Posse performed early on Saturday evening in the Charlie tent. During the show, frontman Def P shouted: "They should have fucking put us in the big tent, pull a fucking tent peg out of the ground and let the cancer ceiling collapse." Security rushed to the tent to maintain order; according to Def P, it was a miracle no one was killed.
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