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MTV
MTV (originally an initialism of Music Television) is an American cable television channel and the flagship property of the MTV Entertainment Group, a sub-division of the Paramount Media Networks division of Paramount Skydance. Released on August 1, 1981, the channel originally aired music videos and related music entertainment programming guided by television personalities known as video jockeys (VJs). MTV soon began establishing its presence overseas, eventually gaining an unprecedented cult following and becoming one of the major factors in cable programming's rise to fame, leading American corporations to dominate the television economy in the 1990s.
In the years since its inception, the channel significantly toned down its focus on music in favor of original reality programming for teenagers and young adults. As of November 2023[update], MTV is available to approximately 67 million pay television households in the United States, down from its 2011 peak of 99 million households.
MTV was launched on August 1, 1981, at 12:01 a.m., under the ownership of Warner-Amex Satellite Entertainment. The first video played on MTV was “Video Killed the Radio Star” by The Buggles. On June 25, 1984, Warner Communications spun-off Nickelodeon and MTV into a new public corporation called MTV Networks (now Paramount Media Networks). Warner would later acquire American Express' 50% stake the following year. From August 27, 1985 to May 20, 1986, Warner would sell 31%, and later, 69% of MTV Networks to Viacom.
As MTV expanded, music videos and VJ-guided programming were no longer the centerpiece of its programming (except MTV Germany). The channel's programming has covered a wide variety of genres and formats aimed at adolescents and young adults. In addition to its original programming, MTV has also aired original and syndicated programs from Paramount-owned siblings and third-party networks.
MTV is also a producer of films aimed at young adults through its production label, MTV Films, and has aired both its own theatrically released films and original made-for-television movies from MTV Studios in addition to acquired films.
In 2010, a study by the Gay and Lesbian Alliance Against Defamation found that of 207.5 hours of prime time programming on MTV, 42% included content reflecting the lives of gay, bisexual, and transgender people. This was the highest in the industry and the highest percentage ever.
In 2018, MTV launched a new production unit under the MTV Studios name focused on producing new versions of MTV's library shows. It was later consolidated into MTV Entertainment Studios[citation needed]
In 1984, the channel produced its first MTV Video Music Awards show, or VMAs. The first award show, in 1984, was punctuated by a live performance by Madonna of "Like a Virgin". The statuettes that are handed out at the Video Music Awards are of the MTV moon-man, the channel's original image from its first broadcast in 1981. As of 2012[update], the Video Music Awards were MTV's most watched annual event.
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MTV
MTV (originally an initialism of Music Television) is an American cable television channel and the flagship property of the MTV Entertainment Group, a sub-division of the Paramount Media Networks division of Paramount Skydance. Released on August 1, 1981, the channel originally aired music videos and related music entertainment programming guided by television personalities known as video jockeys (VJs). MTV soon began establishing its presence overseas, eventually gaining an unprecedented cult following and becoming one of the major factors in cable programming's rise to fame, leading American corporations to dominate the television economy in the 1990s.
In the years since its inception, the channel significantly toned down its focus on music in favor of original reality programming for teenagers and young adults. As of November 2023[update], MTV is available to approximately 67 million pay television households in the United States, down from its 2011 peak of 99 million households.
MTV was launched on August 1, 1981, at 12:01 a.m., under the ownership of Warner-Amex Satellite Entertainment. The first video played on MTV was “Video Killed the Radio Star” by The Buggles. On June 25, 1984, Warner Communications spun-off Nickelodeon and MTV into a new public corporation called MTV Networks (now Paramount Media Networks). Warner would later acquire American Express' 50% stake the following year. From August 27, 1985 to May 20, 1986, Warner would sell 31%, and later, 69% of MTV Networks to Viacom.
As MTV expanded, music videos and VJ-guided programming were no longer the centerpiece of its programming (except MTV Germany). The channel's programming has covered a wide variety of genres and formats aimed at adolescents and young adults. In addition to its original programming, MTV has also aired original and syndicated programs from Paramount-owned siblings and third-party networks.
MTV is also a producer of films aimed at young adults through its production label, MTV Films, and has aired both its own theatrically released films and original made-for-television movies from MTV Studios in addition to acquired films.
In 2010, a study by the Gay and Lesbian Alliance Against Defamation found that of 207.5 hours of prime time programming on MTV, 42% included content reflecting the lives of gay, bisexual, and transgender people. This was the highest in the industry and the highest percentage ever.
In 2018, MTV launched a new production unit under the MTV Studios name focused on producing new versions of MTV's library shows. It was later consolidated into MTV Entertainment Studios[citation needed]
In 1984, the channel produced its first MTV Video Music Awards show, or VMAs. The first award show, in 1984, was punctuated by a live performance by Madonna of "Like a Virgin". The statuettes that are handed out at the Video Music Awards are of the MTV moon-man, the channel's original image from its first broadcast in 1981. As of 2012[update], the Video Music Awards were MTV's most watched annual event.