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Mac AIDS Fund
M∙A∙C AIDS Fund (M·A·F) is a public charity established in 1994 to support people living with HIV/AIDS worldwide. It donates funds to communities and organizations that offer services to people with HIV/AIDS and help to prevent the disease through educational programs. The fund is financed entirely by the sale of MAC Cosmetics' VIVA Glam products.
The M∙A∙C AIDS Fund was established in Toronto in 1994 by Frank Angelo and Frank Toskan. In 1985 they had co-founded MAC Cosmetics, initially a manufacturer of make-up for models and professional make-up artists. The fund's income came primarily from the sales of its VIVA Glam product line and the sales of greeting cards designed by children with AIDS.[citation needed]
Among the other organizations with which the fund partners is the United Nations Foundation.
In 1994, Angelo and Toskan sold 51 percent of their business to Estée Lauder Companies who then completed their acquisition of the company in 1998. In its board meeting of April 2004, the Mac AIDS Fund directors comprised Ian Ness, Charles Richards, Frank Doyle, Michael Laucke, Bruce Hunter and John Demsey served as Chairman. As of 2015, John Demsey, the Group President of Estee Lauder Companies, serves as Chairman of the Mac AIDS Fund's Board of Directors.
The M∙A∙C AIDS Fund is supported exclusively by the sales of the MAC Cosmetics VIVA Glam line which features lipsticks and lip glosses. MAC cosmetics donates 100% of the earnings to the fund which helps kids living with HIV around the globe .
In 2002, MAC Cosmetics also began to offer "Good Spirits" makeovers. The makeovers are free and designed to teach men and women, including transgender people, living with HIV/AIDS make-up skills that can make them look and feel better. Professional MAC make-up artists demonstrate techniques that can decrease the appearance of physical problems that may occur from medicine and treatment for HIV/AIDS.
On World AIDS Day in November 2002, a showing of the film Pandemic: Facing AIDS by Rory Kennedy (sponsored in part by MAC cosmetics) took place at the United Nations Headquarters in New York.
In 2009, Fergie appeared on several magazine spreads for VIVA Glam. She also became the fund's spokesperson for the global youth prevention initiative.
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Mac AIDS Fund
M∙A∙C AIDS Fund (M·A·F) is a public charity established in 1994 to support people living with HIV/AIDS worldwide. It donates funds to communities and organizations that offer services to people with HIV/AIDS and help to prevent the disease through educational programs. The fund is financed entirely by the sale of MAC Cosmetics' VIVA Glam products.
The M∙A∙C AIDS Fund was established in Toronto in 1994 by Frank Angelo and Frank Toskan. In 1985 they had co-founded MAC Cosmetics, initially a manufacturer of make-up for models and professional make-up artists. The fund's income came primarily from the sales of its VIVA Glam product line and the sales of greeting cards designed by children with AIDS.[citation needed]
Among the other organizations with which the fund partners is the United Nations Foundation.
In 1994, Angelo and Toskan sold 51 percent of their business to Estée Lauder Companies who then completed their acquisition of the company in 1998. In its board meeting of April 2004, the Mac AIDS Fund directors comprised Ian Ness, Charles Richards, Frank Doyle, Michael Laucke, Bruce Hunter and John Demsey served as Chairman. As of 2015, John Demsey, the Group President of Estee Lauder Companies, serves as Chairman of the Mac AIDS Fund's Board of Directors.
The M∙A∙C AIDS Fund is supported exclusively by the sales of the MAC Cosmetics VIVA Glam line which features lipsticks and lip glosses. MAC cosmetics donates 100% of the earnings to the fund which helps kids living with HIV around the globe .
In 2002, MAC Cosmetics also began to offer "Good Spirits" makeovers. The makeovers are free and designed to teach men and women, including transgender people, living with HIV/AIDS make-up skills that can make them look and feel better. Professional MAC make-up artists demonstrate techniques that can decrease the appearance of physical problems that may occur from medicine and treatment for HIV/AIDS.
On World AIDS Day in November 2002, a showing of the film Pandemic: Facing AIDS by Rory Kennedy (sponsored in part by MAC cosmetics) took place at the United Nations Headquarters in New York.
In 2009, Fergie appeared on several magazine spreads for VIVA Glam. She also became the fund's spokesperson for the global youth prevention initiative.