Made in Italy
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Made in Italy

Made in Italy is a merchandise mark indicating that a product is entirely designed, manufactured, and packaged in Italy, especially concerning the design, fashion, food, manufacturing, craftsmanship, and engineering industries.

According to a market study conducted by Statista in the Made-In-Country-Index (MICI) 2017, and published by Forbes on 27 March 2017, Made in Italy was ranked seventh in terms of reputation among consumers worldwide. KPMG reported in 2012 that Made in Italy was the third most recognized brand in the world after Coca-Cola and Visa.

For tax and customs purposes, Made in Italy is indicated through labelling.

In substantive terms, it is reflected in the 100% Made in Italy certification, which essentially follows the provisions of Article 16 of Law 166 of 2009, defining a product as entirely made in Italy.

Italian products have often been associated with quality, high specialization and differentiation, and elegance. The concept is often associated with luxury and with Italy's well-established industrial districts.

"Made in Italy" is an English language expression used by Italian manufacturers, especially from the 1980s onward, as part of an effort to promote and protect the Italian identity of products, and to emphasize Italy's distinctiveness in international markets in four traditional industries: fashion, food, furniture and mechanical engineering (automobiles, industrial design, machinery and shipbuilding), which in Italian are also known as the "Four As": Abbigliamento (clothes), Agroalimentare (food), Arredamento (furniture) and Automobili (automobiles). The use of "Made in Italy" aimed to combat the counterfeiting of Italian craftsmanship and industrial production, particularly in the four traditional sectors of fashion, food, furniture, and mechanical engineering (automobiles, industrial design, machinery and shipbuilding).

Abroad, Italian products gradually acquired a strong reputation and corresponding commercial advantage. The average Italian product was generally recognized—or at least expected—to display high manufacturing quality, attention to detail, imaginative design, and durability. Italian products were historically associated with quality, specialization, distinctiveness, elegance, and origin in well-known traditional Italian industrial sectors.

From 1999 onward, the Made in Italy brand began to be promoted by various institutions and associations, including the Istituto per la Protezione, la Promozione e la Preservazione dell'origine dei prodotti agroalimentari e vitivinicoli Made in Italy (Institute for the Protection, Promotion and Preservation of the Origin of Made in Italy Agri-food and Wine Products), 100ITA (100ITA – The Mark for the Protection, Promotion and Preservation of Made in Italy Products), the Istituto per la Tutela dei Produttori Italiani (Institute for the Protection of the Italian Manufacturers), the Associazione Made in Italy (Made in Italy Association), the Comitato Made in Italy (Made in Italy Committee), the Associazione Italian Sounding (Italian Sounding Association), the Associazione Nazionale per la Tutela della Finestra Made in Italy (National Association for the Protection of Made in Italy Windows), Food Italy Certification (Food Italy Certification), and ItalCheck (ItalCheck – Made in Italy Certification), as well as by trade associations, protection consortia and government bodies, which regulated its use through specific laws and assigned enforcement to the relevant authorities.

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