Madison James
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Madison James

Madison James is a fictional character from the Days of Our Lives, an American soap opera on the NBC network. Created by head writers Marlene Clark Poulter and Darrell Ray Thomas, Jr., she was portrayed by Daytime Emmy Award winning actress Sarah Joy Brown, who made her debut in October 2011. Introduced into the series as the headstrong CEO of Mad World Cosmetics and as a potential love interest for Brady Black (Eric Martsolf), Madison is the longtime competitor and rival against series veteran Kate Roberts (Lauren Koslow), and her resurrection of Countess Wilhelmina. Originally introduced with an unknown past. In April 2012, it was announced that Brown was let go; she last appeared in August 2012, when the character was killed off following an explosion.

"I want to bring joy to my audience. I am having fun. And if its drama and it’s good and well-written, and people who are writing it are watching what is going on out there, this could be amazing. I know what kind of show in the daytime would get my daughter, my mother, and me all running to the TV set. So I am really exciting about this and I think Greg Meng knows that too."

In July 2011, it was announced that soap veteran Sarah Joy Brown would join the cast of Days of our Lives as newly created character Madison James. Brown, best known for her role as Carly Corinthos from 1996 to 2001 on the ABC Daytime series General Hospital, had just finished her run as Aggie Jones on the CBS Daytime soap The Bold and the Beautiful.

Brown unveiled that it was important to make every character look different and that Madison's look would be unlike any she had before, stating:

As an actor, I was trained that it was very important to make every character different [...] With Madison, it's a lot of fun because she's really cutting edge. I'm stealing from Sarah Jessica Parker's SEX AND THE CITY look. There are softer fabrics and pieces of jewelry that you won't find on anyone else on the show. There won't be as much black and dark colors for this character. Sandy/Agnes wore soft feminine colors, but she was much more cautious about the way she dressed. Madison's the boss, so she can pretty much do what she wants!

In an interview, Brown opened up about her new role on the NBC series and working as Madison James. She stated:

"It's been wonderful [...] I'm just having a great time, creatively. I'm really enjoying the work of the two head writers. I'm really enjoying the way that the set works, that we have a producer on set, on the stage with us, watching everything as it happens, who's able to walk right onto the set and give notes. I think he's really quite brilliant and gives the best notes. I really, really think Noel (Maxam, Co-Executive Producer) is brilliant. His notes always take me to another place. 'Yeah, that's right. Yeah, I get what you're saying. That's right, okay, I love it.' I just think he really knows what he's doing. I've never heard him ever come out and give a cheesy note. I'm just appreciative. I'm surrounded by an extremely talented cast and crew. And they're really fun! So every day is fun. I'm going to Disneyland everyday! I love it."

In April 2012, it was announced that Brown had been let go from the series in just the beginning of several cast cuts coming up in the future. Co-executive producer Greg Meng said that the show would once again be rebooted, however, returns of the exiting characters could become possible. Brown departed the series on August 15, 2012.

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