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Marcel Broodthaers
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Marcel Broodthaers
Marcel Broodthaers (28 January 1924 – 28 January 1976) was a Belgian poet, filmmaker, and visual artist.
Broodthaers was born on 28 January 1924 in Brussels, Belgium.
Broodthaers was briefly associated with the surrealists after World War II and took part in the beginnings of "surréalisme-revolutionnaire" (revolutionary surrealism) in 1947.[citation needed]
After spending 20 years in poverty as a struggling poet, at the end of 1963 he decided to become an artist and began to make objects. He performed the symbolic act of embedding fifty unsold copies of his book of poems Pense-Bête in plaster, creating his first art object. That same year, 1964, for his first exhibition, he wrote an infamous introduction that was printed onto pages cut from magazines that doubled as the exhibition's public announcement:
"I, too, wondered whether I could not sell something and succeed in life. For some time I had been no good at anything. I am forty years old... Finally the idea of inventing something insincere crossed my mind and I set to work straightaway. At the end of three months I showed what I had produced to Philippe Edouard Toussaint, the owner of the Galerie St Laurent. 'But it is art' he said 'and I will willingly exhibit all of it.' 'Agreed' I replied. If I sell something, he takes 30%. It seems these are the usual conditions, some galleries take 75%.
What is it? In fact it is objects."
Broodthaers later worked principally with assemblies of found objects and collage, often containing written texts. He incorporated written language in his art and used whatever was at hand for his raw materials—most notably the shells of eggs and mussels, but also furniture, clothing, garden tools, household gadgets and reproductions of artworks. In his Visual Tower (1966), Broodthaers made a seven-story circular tower of wood. He filled each story with uniform glass jars, and in every jar he placed an identical image taken from an illustrated magazine, of the eye of a beautiful young woman. For Surface de moules (avec sac) (Surface of mussels (with bag)) (1966), he glued mussels in resin on a square panel; in 1974 the artist added a discreet metal hook to the centre of the work designed to support a shopping bag filled with mussel shells.
From 1968 to 1975 Broodthaers produced large-scale environmental pieces that reworked the very notion of the museum. His most noted work was an installation which began in his Brussels house which he called Musée d'Art Moderne, Départment des Aigles (1968), containing different representations of eagles in glass cases that were accompanied by signs that asserted "This is not a work of art", implying that museums obscure the ideological functioning of images by imposing illegitimate classifications of value. This installation was followed by a further eleven manifestations of the 'museum', including at the Kunsthalle Düsseldorf for an exhibition in 1970 and at documenta 5 in Kassel in 1972. In 1970 Broodthaers conceived of the Financial Section, which encompassed an attempt to sell the museum "on account of bankruptcy." The sale was announced on the cover of the Art Cologne fair catalogue in 1971, but no buyers were found. As part of the Financial Section, the artist also produced an unlimited edition of gold ingots stamped with the museum's emblem, an eagle, a symbol associated with power and victory. The ingots were sold to raise money for the museum, at a price calculated by doubling the market value of gold, the surcharge representing the bar's value as art.
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Marcel Broodthaers
Marcel Broodthaers (28 January 1924 – 28 January 1976) was a Belgian poet, filmmaker, and visual artist.
Broodthaers was born on 28 January 1924 in Brussels, Belgium.
Broodthaers was briefly associated with the surrealists after World War II and took part in the beginnings of "surréalisme-revolutionnaire" (revolutionary surrealism) in 1947.[citation needed]
After spending 20 years in poverty as a struggling poet, at the end of 1963 he decided to become an artist and began to make objects. He performed the symbolic act of embedding fifty unsold copies of his book of poems Pense-Bête in plaster, creating his first art object. That same year, 1964, for his first exhibition, he wrote an infamous introduction that was printed onto pages cut from magazines that doubled as the exhibition's public announcement:
"I, too, wondered whether I could not sell something and succeed in life. For some time I had been no good at anything. I am forty years old... Finally the idea of inventing something insincere crossed my mind and I set to work straightaway. At the end of three months I showed what I had produced to Philippe Edouard Toussaint, the owner of the Galerie St Laurent. 'But it is art' he said 'and I will willingly exhibit all of it.' 'Agreed' I replied. If I sell something, he takes 30%. It seems these are the usual conditions, some galleries take 75%.
What is it? In fact it is objects."
Broodthaers later worked principally with assemblies of found objects and collage, often containing written texts. He incorporated written language in his art and used whatever was at hand for his raw materials—most notably the shells of eggs and mussels, but also furniture, clothing, garden tools, household gadgets and reproductions of artworks. In his Visual Tower (1966), Broodthaers made a seven-story circular tower of wood. He filled each story with uniform glass jars, and in every jar he placed an identical image taken from an illustrated magazine, of the eye of a beautiful young woman. For Surface de moules (avec sac) (Surface of mussels (with bag)) (1966), he glued mussels in resin on a square panel; in 1974 the artist added a discreet metal hook to the centre of the work designed to support a shopping bag filled with mussel shells.
From 1968 to 1975 Broodthaers produced large-scale environmental pieces that reworked the very notion of the museum. His most noted work was an installation which began in his Brussels house which he called Musée d'Art Moderne, Départment des Aigles (1968), containing different representations of eagles in glass cases that were accompanied by signs that asserted "This is not a work of art", implying that museums obscure the ideological functioning of images by imposing illegitimate classifications of value. This installation was followed by a further eleven manifestations of the 'museum', including at the Kunsthalle Düsseldorf for an exhibition in 1970 and at documenta 5 in Kassel in 1972. In 1970 Broodthaers conceived of the Financial Section, which encompassed an attempt to sell the museum "on account of bankruptcy." The sale was announced on the cover of the Art Cologne fair catalogue in 1971, but no buyers were found. As part of the Financial Section, the artist also produced an unlimited edition of gold ingots stamped with the museum's emblem, an eagle, a symbol associated with power and victory. The ingots were sold to raise money for the museum, at a price calculated by doubling the market value of gold, the surcharge representing the bar's value as art.
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