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Martina Castro
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Martina Castro is an Uruguayan-American audio journalist, editor, producer, and educator. She is the CEO and founder of Adonde Media, a podcast production company and host of the Duolingo Spanish and The Vivo Songbook Podcasts. She co-founded and produced Radio Ambulante, the first Spanish-language podcast distributed by NPR.

Key Information

Early life and education

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Castro was born in 1982 in Maryland to a mother and father from Montevideo, Uruguay.[1] As a young child, she first spoke Spanish and then learned English,[2] and then immersed herself in Spanish during a month-long visit to Uruguay when she was 13, after which she has said she began to think in Spanish.[1] Throughout her childhood, she regularly visited her family in Uruguay.[3]

Castro attended Thomas Jefferson High School for Science and Technology in Alexandria, Virginia,[citation needed] and then attended Amherst College. While in college, Castro wrote the first blog for NPR's Next Generation Radio program.[3] Castro graduated from Amherst in 2004,[4] majoring in women's and gender studies.

Career

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After graduating college, Castro had an internship at NPR, and then worked at NPR for four and a half years on a variety of NPR's newsprograms.[3] After NPR, she worked at KALW, an NPR member station in San Francisco, California. At KALW, she was a managing editor of the KALW show Crosscurrents and produced a series titled Audiophiles.[5]

In 2011, Castro co-founded Radio Ambulante with Daniel Alarcón, Carolina Guerrero, and Annie Correal;[6][7][8] the show is now distributed by NPR,[9] and Castro also worked as a sound designer for the project.[10] Castro has also worked independently on other projects for All Things Considered and Morning Edition.

In 2015, Castro received a Fulbright grant to teach the art of audio storytelling at the University of Montevideo in Uruguay. She then moved to Chile and applied to the incubator program StartUp Chile.[2] In that program, she started Adonde Media, a global production company focused on podcasts in Spanish.[3]

Since its founding in 2017, Adonde Media clients have included Duolingo, TED, Spotify, Vice News, and Georgetown University.[9] In 2017, the Duolingo Spanish Podcast launched, hosted and co-produced by Castro, to support English speakers learning Spanish, using true first-person stories from around the Spanish-speaking world.[11][12] In 2020, Castro narrated a six-part series titled "El Gran Robo Argentino" ("The Great Argentine Heist") on the Duolingo Spanish Podcast, focused on the true story of a 2006 bank robbery in Argentina,[13] with interviews of people related to the historical event.[14][15]

Castro has also focused on data collection about podcast user interests and habits; in 2019, the community of Spanish language podcasters that she co-founded called Podcaster@s, conducted the first collaborative podcast listener survey,[16] and in 2020, Adonde Media was a funder of the first U.S. Latino Podcast Listener Report by Edison Research.[9][17]

In 2020, Adonde Media announced it would produce and distribute the fifth season of the Spanish-language podcast, Las Raras, with Castro as the executive producer.[9] Castro was the executive producer of the Las Raras episode "Cruces en el desierto" (Crosses in the Desert),[18] which won the 2020 Best Audio Documentary award from the International Documentary Association.[19] In 2021, Adonde Media and Hrishikesh Hirway announced their partnership with support from PRX's Radiotopia to produce a spinoff of Song Exploder, titled Canción Exploder, for Spanish-speaking audiences.[20]

Awards and honors

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References

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