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Martini Racing
Martini Racing is the name under which various motor racing teams race when sponsored by the Italian company Martini & Rossi, a distillery that produces Martini vermouth in Turin. Martini's sponsorship program began in 1958 as Martini International Club, founded by Count Metello Rossi di Montelera of Martini & Rossi. The race cars were marked with the distinctive dark blue, light blue and red stripes mostly on white or silver background body cars, but also red or green ones.
Martini's first sponsorship program happened at the Daytona 3 hours in 1962 with two Alfa Romeo Giulietta SZ Coda Troncas, but they had no Martini stickers or logos on them, only "Martini & Rossi Racing Team" written along the front quarter panels.
The two key individuals at the start of Martini Racing's grand adventure were Paul Goppert, head of publicity and public relations for Martini Germany, and his close friend Hans-Dieter Dechent (1940-2014), a racing driver specializing in endurance racing who ran his father's Opel dealership in Saarbrücken, Germany.
At the start of 1968, advertising unrelated to racing was permitted for the first time on the bodywork of racing cars. Paul asked Hans-Dieter to place a few stickers on his car in exchange for overalls and similar equipment.
Martini stickers then appeared, in April 1968 on the Porsche 910 raced by Scuderia Lufthansa Racing Team set up by Robert Huhn, an executive manager of the German airline.
As Dechent wanted to race the sooner with its new car, the car's first appearance of 910-023 in its silver livery with front Lufthansa colors and Martini stickers was at Eberbach-Schwanheim hill climb, the 28 April with n° 174. Then the same car appeared at Dijon-Longvic GP on the fifth of May (Nr 10) where it made 2nd just behind the Ford-powered Matra MS630, then at Paris GP on May 12 (Nr 26) where it renewed its 2nd place and mostly known at the 1000 km of Nürburgring on May 19 (Nr 24). Later in a minor event at the Hockenheimring on 21 July 1968 it did not finish (Nr 13).
In the 1969 World Sportscar Championship, Dechent raced as German BG Racing Team, entering two Porsche 907 in several sports car races to back up the factory effort. The front of the cars were painted in two different colors.
By late 1969, Porsche had two dozens of the Porsche 917, and was looking to sell or race them. For twisty tracks, they also developed a third version of the Porsche 908, the /03, with the 1969-spec Porsche 908/02 "Flunder" given to privateers.
Martini Racing
Martini Racing is the name under which various motor racing teams race when sponsored by the Italian company Martini & Rossi, a distillery that produces Martini vermouth in Turin. Martini's sponsorship program began in 1958 as Martini International Club, founded by Count Metello Rossi di Montelera of Martini & Rossi. The race cars were marked with the distinctive dark blue, light blue and red stripes mostly on white or silver background body cars, but also red or green ones.
Martini's first sponsorship program happened at the Daytona 3 hours in 1962 with two Alfa Romeo Giulietta SZ Coda Troncas, but they had no Martini stickers or logos on them, only "Martini & Rossi Racing Team" written along the front quarter panels.
The two key individuals at the start of Martini Racing's grand adventure were Paul Goppert, head of publicity and public relations for Martini Germany, and his close friend Hans-Dieter Dechent (1940-2014), a racing driver specializing in endurance racing who ran his father's Opel dealership in Saarbrücken, Germany.
At the start of 1968, advertising unrelated to racing was permitted for the first time on the bodywork of racing cars. Paul asked Hans-Dieter to place a few stickers on his car in exchange for overalls and similar equipment.
Martini stickers then appeared, in April 1968 on the Porsche 910 raced by Scuderia Lufthansa Racing Team set up by Robert Huhn, an executive manager of the German airline.
As Dechent wanted to race the sooner with its new car, the car's first appearance of 910-023 in its silver livery with front Lufthansa colors and Martini stickers was at Eberbach-Schwanheim hill climb, the 28 April with n° 174. Then the same car appeared at Dijon-Longvic GP on the fifth of May (Nr 10) where it made 2nd just behind the Ford-powered Matra MS630, then at Paris GP on May 12 (Nr 26) where it renewed its 2nd place and mostly known at the 1000 km of Nürburgring on May 19 (Nr 24). Later in a minor event at the Hockenheimring on 21 July 1968 it did not finish (Nr 13).
In the 1969 World Sportscar Championship, Dechent raced as German BG Racing Team, entering two Porsche 907 in several sports car races to back up the factory effort. The front of the cars were painted in two different colors.
By late 1969, Porsche had two dozens of the Porsche 917, and was looking to sell or race them. For twisty tracks, they also developed a third version of the Porsche 908, the /03, with the 1969-spec Porsche 908/02 "Flunder" given to privateers.
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