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Max Hamburgers
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Max Hamburgers
Max, formally Max Burgers Aktiebolag, is a Swedish hamburger chain founded in 1968 in Gällivare. As of 2024[update], the hamburger chain had 155 restaurants in Sweden, 26 restaurants in Poland, eight in Norway and six in Denmark. The company had seven in Egypt operated through franchising. From 2012 to 2018, Max also operated in the United Arab Emirates, also through franchising. The company has approximately 6,500 employees and is owned and operated by the family of Curt Bergfors, its co-founder.
The chain was founded by Britta Fredriksson and Curt Bergfors (1949–2022) in Gällivare, Sweden, in 1968. Bergfors' oldest son Richard Bergfors is the current president since 2002.
Until the 1980s, Max was the largest hamburger restaurant chain in northern Sweden, with only a single restaurant outside of Norrland (on Drottninggatan, Stockholm). This changed during the 1990s, when they expanded to become a nationwide fast-food chain. By 2011, there were around 85 restaurants in Sweden, compared to just 40 five years earlier.
From 2005 to 2010, Max expanded extensively to the western parts of Sweden, and in 2010, plans were announced to expand to Riyadh, Egypt and Dubai with Kuwait following. Three years later Landmark Group was operating three Max restaurants in Dubai, where the menu was modified to exclude bacon. The chain also operates restaurants in Poland. The first restaurant in Norway opened on 11 May 2011 followed by the first in Denmark on 1 March 2013, and in Poland 1 September 2017.
As of 17 December 2024, there are 155 restaurants in Sweden, 26 restaurants in Poland, eight in Norway and six in Denmark.
The name Max came from the nickname of Curt Bergfors, which was taken from Swedish actor Max von Sydow.
Max was the first hamburger restaurant in Sweden to outcompete McDonald's restaurants, which happened in 1991 in Umeå and Luleå, where McDonald's (who arrived later in northern Sweden than in Sweden's major cities) in fact closed their restaurants before returning a few years later. In 2007, the popularity of Max forced the McDonald's in Skellefteå, Piteå and, again, in Luleå out of business.
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Max Hamburgers
Max, formally Max Burgers Aktiebolag, is a Swedish hamburger chain founded in 1968 in Gällivare. As of 2024[update], the hamburger chain had 155 restaurants in Sweden, 26 restaurants in Poland, eight in Norway and six in Denmark. The company had seven in Egypt operated through franchising. From 2012 to 2018, Max also operated in the United Arab Emirates, also through franchising. The company has approximately 6,500 employees and is owned and operated by the family of Curt Bergfors, its co-founder.
The chain was founded by Britta Fredriksson and Curt Bergfors (1949–2022) in Gällivare, Sweden, in 1968. Bergfors' oldest son Richard Bergfors is the current president since 2002.
Until the 1980s, Max was the largest hamburger restaurant chain in northern Sweden, with only a single restaurant outside of Norrland (on Drottninggatan, Stockholm). This changed during the 1990s, when they expanded to become a nationwide fast-food chain. By 2011, there were around 85 restaurants in Sweden, compared to just 40 five years earlier.
From 2005 to 2010, Max expanded extensively to the western parts of Sweden, and in 2010, plans were announced to expand to Riyadh, Egypt and Dubai with Kuwait following. Three years later Landmark Group was operating three Max restaurants in Dubai, where the menu was modified to exclude bacon. The chain also operates restaurants in Poland. The first restaurant in Norway opened on 11 May 2011 followed by the first in Denmark on 1 March 2013, and in Poland 1 September 2017.
As of 17 December 2024, there are 155 restaurants in Sweden, 26 restaurants in Poland, eight in Norway and six in Denmark.
The name Max came from the nickname of Curt Bergfors, which was taken from Swedish actor Max von Sydow.
Max was the first hamburger restaurant in Sweden to outcompete McDonald's restaurants, which happened in 1991 in Umeå and Luleå, where McDonald's (who arrived later in northern Sweden than in Sweden's major cities) in fact closed their restaurants before returning a few years later. In 2007, the popularity of Max forced the McDonald's in Skellefteå, Piteå and, again, in Luleå out of business.
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