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Max Mara
Max Mara (Italian pronunciation: [maks ˈmaːra]) is an Italian fashion business that markets upscale ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). As of October 2024 the company has 502 stores in 69 countries. It sponsors the Max Mara Art Prize for Women.
Founded in 1951 by Achille Maramotti in Reggio Emilia, the fashion house was initially named Confezioni Maramotti with the aim of introducing American industrial processes into European tailoring culture, thus creating Italian pret-a-porter.
In 1957, the company expanded and moved to its new headquarters designed by industrial architect Eugenio Salvarani, changing its name to Max Mara. "Max" is a superlative, while "Mara" is a diminutive form of the founder's surname.
Achille Maramotti chose the men's coat as an iconic garment for women's wardrobes, and in the 1960s, Max Mara established its creative studio to research the expression and personalization of outerwear.
In the 1970s and 1980s, Max Mara began collaborating with international designers such as Anne-Marie Beretta, Emmanuelle Khanh, Karl Lagerfeld, Jean-Charles de Castelbajac, Narciso Rodriguez, Proenza Schouler, as well as fashion photographers including Richard Avedon, Arthur Elgort, Steven Meisel, Sarah Moon, Max Vadukul, Mario Sorrenti, David Sims, and Craig McDean.
During the same period, Max Mara also introduced the Manuela coat, made of pure camel hair with a notched collar, side pockets, wrap-around closure, and a belt. It has since become a distinctive outerwear piece for the fashion house.
In 1981, French designer Anne-Marie Beretta created the model 101801 coat, a camel-coloured wool and cashmere overcoat that became an iconic symbol of Max Mara. Inspired by the men's Ulster coat, the most noticeable feature of this model is the "puntino," a stitching detail derived from men's tailored suits.
In 1989, the MM Magazine was launched, a biannual fashion and lifestyle publication distributed in the brand's stores and selected multi-brand retailers.
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Max Mara
Max Mara (Italian pronunciation: [maks ˈmaːra]) is an Italian fashion business that markets upscale ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). As of October 2024 the company has 502 stores in 69 countries. It sponsors the Max Mara Art Prize for Women.
Founded in 1951 by Achille Maramotti in Reggio Emilia, the fashion house was initially named Confezioni Maramotti with the aim of introducing American industrial processes into European tailoring culture, thus creating Italian pret-a-porter.
In 1957, the company expanded and moved to its new headquarters designed by industrial architect Eugenio Salvarani, changing its name to Max Mara. "Max" is a superlative, while "Mara" is a diminutive form of the founder's surname.
Achille Maramotti chose the men's coat as an iconic garment for women's wardrobes, and in the 1960s, Max Mara established its creative studio to research the expression and personalization of outerwear.
In the 1970s and 1980s, Max Mara began collaborating with international designers such as Anne-Marie Beretta, Emmanuelle Khanh, Karl Lagerfeld, Jean-Charles de Castelbajac, Narciso Rodriguez, Proenza Schouler, as well as fashion photographers including Richard Avedon, Arthur Elgort, Steven Meisel, Sarah Moon, Max Vadukul, Mario Sorrenti, David Sims, and Craig McDean.
During the same period, Max Mara also introduced the Manuela coat, made of pure camel hair with a notched collar, side pockets, wrap-around closure, and a belt. It has since become a distinctive outerwear piece for the fashion house.
In 1981, French designer Anne-Marie Beretta created the model 101801 coat, a camel-coloured wool and cashmere overcoat that became an iconic symbol of Max Mara. Inspired by the men's Ulster coat, the most noticeable feature of this model is the "puntino," a stitching detail derived from men's tailored suits.
In 1989, the MM Magazine was launched, a biannual fashion and lifestyle publication distributed in the brand's stores and selected multi-brand retailers.
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