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McCafé
McCafé is a coffee shop-style food and beverage chain, owned by McDonald's. Conceptualised and launched in Melbourne, Australia in 1993 and introduced to the public with help from McDonald's CEO Charlie Bell and then-Chairman and future CEO James Skinner, the chain reflects a consumer trend towards espresso coffees.
Reports indicated that McCafé outlets generated 15% more revenue than a regular McDonald's and, by 2003, were the largest coffee shop brand in Australia and New Zealand. After McDonald's Australia experimented with automatic espresso-pronto machines in the last decade and it failed to catch-on, all Australian stores were subsequently renovated and converted to McCafé outlets.
The McCafé concept was designed to help create atmosphere and foot-traffic at the entrance to the McDonalds stores at Swanston Street, Melbourne (a very large store with the front counter a considerable distance from the shop's entrance). The idea was developed between Charlie Bell and the local Regional Corporate team (David Bayes, Mike Tregurtha and Jim Vasiliadis). The first McCafé opened as a Corporate store in Melbourne. The first one in the United States opened in Chicago, Illinois, in May 2001 when there were about 300 worldwide. In 2004 McCafé opened in Costa Rica and in France, and the next year, the concept was launched in Italy. In 2007, the chain expanded to Japan as part of McDonald's efforts to boost sales with healthier soup and sandwich offerings and reach out to new customers who favoured traditional coffee shops. Despite being a relatively small part of McDonald's overall strategy, there are currently 1,300 worldwide.
In June 2006, the first McCafé in Bulgaria opened at the Mall of Sofia.
McCafé arrived in Paraguay in 2007.
In August 2008, McDonald's expanded their McCafé concept to South Africa, where the McDonald's franchise is already a household name and one of the largest fast-food chains in the country. At the end of 2009 McCafé drinks were available at McDonald's restaurants in the United States. McCafé opened in El Salvador on July 6, 2010, located in McDonald's restaurants in the Zona Rosa and Próceres Boulevard with the goal of providing the aroma, flavor and texture of 100% Salvadorian gourmet coffee.
McCafé opened in Madrid, Spain on June 28, 2008, located in McDonald's Montera restaurants.
In 2011, McDonald's started expansion of McCafé in Ukraine. There are 6 McCafés in Kyiv, 1 in Lviv, 1 in Odesa, 1 in Dnipro and 1 in Kharkiv as of January 2014.
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McCafé
McCafé is a coffee shop-style food and beverage chain, owned by McDonald's. Conceptualised and launched in Melbourne, Australia in 1993 and introduced to the public with help from McDonald's CEO Charlie Bell and then-Chairman and future CEO James Skinner, the chain reflects a consumer trend towards espresso coffees.
Reports indicated that McCafé outlets generated 15% more revenue than a regular McDonald's and, by 2003, were the largest coffee shop brand in Australia and New Zealand. After McDonald's Australia experimented with automatic espresso-pronto machines in the last decade and it failed to catch-on, all Australian stores were subsequently renovated and converted to McCafé outlets.
The McCafé concept was designed to help create atmosphere and foot-traffic at the entrance to the McDonalds stores at Swanston Street, Melbourne (a very large store with the front counter a considerable distance from the shop's entrance). The idea was developed between Charlie Bell and the local Regional Corporate team (David Bayes, Mike Tregurtha and Jim Vasiliadis). The first McCafé opened as a Corporate store in Melbourne. The first one in the United States opened in Chicago, Illinois, in May 2001 when there were about 300 worldwide. In 2004 McCafé opened in Costa Rica and in France, and the next year, the concept was launched in Italy. In 2007, the chain expanded to Japan as part of McDonald's efforts to boost sales with healthier soup and sandwich offerings and reach out to new customers who favoured traditional coffee shops. Despite being a relatively small part of McDonald's overall strategy, there are currently 1,300 worldwide.
In June 2006, the first McCafé in Bulgaria opened at the Mall of Sofia.
McCafé arrived in Paraguay in 2007.
In August 2008, McDonald's expanded their McCafé concept to South Africa, where the McDonald's franchise is already a household name and one of the largest fast-food chains in the country. At the end of 2009 McCafé drinks were available at McDonald's restaurants in the United States. McCafé opened in El Salvador on July 6, 2010, located in McDonald's restaurants in the Zona Rosa and Próceres Boulevard with the goal of providing the aroma, flavor and texture of 100% Salvadorian gourmet coffee.
McCafé opened in Madrid, Spain on June 28, 2008, located in McDonald's Montera restaurants.
In 2011, McDonald's started expansion of McCafé in Ukraine. There are 6 McCafés in Kyiv, 1 in Lviv, 1 in Odesa, 1 in Dnipro and 1 in Kharkiv as of January 2014.