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Me!
"Me!" (stylized in all caps) is a song by the American singer-songwriter Taylor Swift featuring Brendon Urie of the American band Panic! at the Disco. It was released on April 26, 2019, as the lead single from Swift's seventh studio album, Lover, by Republic Records. Written by Urie, Swift, and Joel Little, and produced by the latter two, "Me!" is an upbeat bubblegum pop and synth-pop track driven by a marching band drumline. It is about embracing one's individuality, self-affirmation, and self-love.
Music critics described the production as cheery or campy; they either found the track catchy and tongue-in-cheek or deemed it immature and cloying. On the U.S. Billboard Hot 100, "Me!" debuted at number 100 and jumped to number two the next week, breaking the record for the biggest single-week jump in the chart's history. The single was certified double-platinum by the Recording Industry Association of America. It reached number one in Ecuador, Hungary, and Nicaragua, as well as the top ten in many territories and received platinum or higher certifications in Australia, Brazil, Canada, New Zealand, Poland, and the United Kingdom.
Swift and Dave Meyers directed the music video for "Me!", which features bright and colorful aesthetics. Critics commented that it was a symbolic departure from the dark aesthetics of Swift's past album, Reputation (2017). The video claimed the Vevo record for the highest 24-hour views, amassing over 65.2 million views within its first day of release. In 2019, it won Best Visual Effects at the MTV Video Music Awards, Best Video at the MTV Europe Music Awards, and Best Female International Artist Video at the MTV Video Music Awards Japan. Swift performed "Me!" live on many televised events, including the 2019 Billboard Music Awards, The Voice, and Good Morning America.
On April 13, 2019, a countdown to midnight on April 26 appeared on Taylor Swift's website, leading to speculation about the release of new music. On April 25, various news outlets reported that a mural of a butterfly in The Gulch neighborhood of Nashville, Tennessee, painted by street artist Kelsey Montague, was connected with the upcoming release. A crowd of several hundred gathered at the mural as the word "Me!" was added to it by Montague. While Montague was initially told that the mural was commissioned as promotion for ABC, ESPN and the 2019 NFL draft, Swift appeared at the mural and revealed that it was in fact part of her countdown promotion and that she would be interviewed by Robin Roberts during the NFL Draft broadcast with further information. At the interview she confirmed the release of a new song and music video at midnight, sharing the title as well as the feature from Urie.
With a pop song, we have an ability to get a melody stuck in people's heads, and I just want it to be one that makes them feel better about themselves, not worse.
— Swift talking about "Me!"
"Me!" is a bubblegum and synth-pop song, driven by a marching band drumline. It was written by Swift, Joel Little of Goodnight Nurse and Brendon Urie of Panic! at the Disco, and produced by Swift and Little. The song was initially developed as a slow, acoustic, piano ballad.
In an interview with Robin Roberts, Swift described the song as about "embracing your individuality and really owning it".
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Me!
"Me!" (stylized in all caps) is a song by the American singer-songwriter Taylor Swift featuring Brendon Urie of the American band Panic! at the Disco. It was released on April 26, 2019, as the lead single from Swift's seventh studio album, Lover, by Republic Records. Written by Urie, Swift, and Joel Little, and produced by the latter two, "Me!" is an upbeat bubblegum pop and synth-pop track driven by a marching band drumline. It is about embracing one's individuality, self-affirmation, and self-love.
Music critics described the production as cheery or campy; they either found the track catchy and tongue-in-cheek or deemed it immature and cloying. On the U.S. Billboard Hot 100, "Me!" debuted at number 100 and jumped to number two the next week, breaking the record for the biggest single-week jump in the chart's history. The single was certified double-platinum by the Recording Industry Association of America. It reached number one in Ecuador, Hungary, and Nicaragua, as well as the top ten in many territories and received platinum or higher certifications in Australia, Brazil, Canada, New Zealand, Poland, and the United Kingdom.
Swift and Dave Meyers directed the music video for "Me!", which features bright and colorful aesthetics. Critics commented that it was a symbolic departure from the dark aesthetics of Swift's past album, Reputation (2017). The video claimed the Vevo record for the highest 24-hour views, amassing over 65.2 million views within its first day of release. In 2019, it won Best Visual Effects at the MTV Video Music Awards, Best Video at the MTV Europe Music Awards, and Best Female International Artist Video at the MTV Video Music Awards Japan. Swift performed "Me!" live on many televised events, including the 2019 Billboard Music Awards, The Voice, and Good Morning America.
On April 13, 2019, a countdown to midnight on April 26 appeared on Taylor Swift's website, leading to speculation about the release of new music. On April 25, various news outlets reported that a mural of a butterfly in The Gulch neighborhood of Nashville, Tennessee, painted by street artist Kelsey Montague, was connected with the upcoming release. A crowd of several hundred gathered at the mural as the word "Me!" was added to it by Montague. While Montague was initially told that the mural was commissioned as promotion for ABC, ESPN and the 2019 NFL draft, Swift appeared at the mural and revealed that it was in fact part of her countdown promotion and that she would be interviewed by Robin Roberts during the NFL Draft broadcast with further information. At the interview she confirmed the release of a new song and music video at midnight, sharing the title as well as the feature from Urie.
With a pop song, we have an ability to get a melody stuck in people's heads, and I just want it to be one that makes them feel better about themselves, not worse.
— Swift talking about "Me!"
"Me!" is a bubblegum and synth-pop song, driven by a marching band drumline. It was written by Swift, Joel Little of Goodnight Nurse and Brendon Urie of Panic! at the Disco, and produced by Swift and Little. The song was initially developed as a slow, acoustic, piano ballad.
In an interview with Robin Roberts, Swift described the song as about "embracing your individuality and really owning it".