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Miami Valley Channel
The Miami Valley Channel (MVC), known at various times as UPN 44 and UPN 17, was a local cable television channel based in Dayton, Ohio. MVC launched in September 1994 and ceased operations at the end of 2006. Owned and operated by Cox Media Group, through its local CBS affiliate, WHIO-TV, the channel was available in the Miami Valley area of Ohio on Time Warner Cable (TWC) and TWC's predecessor companies.
The station was the Dayton area's UPN affiliate from October 1998 until the network ceased operations in September 2006.
In 1993 and 1994, as part of retransmission negotiations with Viacom Cable and with Continental Cablevision (both of which were ultimately succeeded by Time Warner Cable), WHIO-TV sought an additional cable channel. An agreement was reached with Continental on July 8, 1994, and expectations had been that WHIO-TV would launch an all-news channel, as its Pittsburgh sister station, WPXI, had done in January of that year. Instead, WHIO-TV general manager David Lippoff said that MVC would be a full-service channel, programmed like an independent station, with syndicated game shows, children's programs, dramas, movies, sports and talk shows. In addition, WHIO-TV's noon, 6 p.m. and 11 p.m. newscasts would be repeated on MVC at 12:30, 6:30 and 11:35 p.m., seven days a week.
MVC launched on September 19, 1994, as a joint venture among Continental, Viacom and WHIO-TV, appearing on channel 44 on both companies' systems. (The channel did not actually appear on Viacom's system until January 1, 1995.)
On January 16, 1995, MVC launched a 30-minute 9 p.m. weeknight news show, MVC First News at 9. This was Dayton's first prime time local television newscast. The program originated from WHIO-TV's news set, used anchors and other on-air staff from WHIO-TV, and included recorded stories and news clips from WHIO-TV. However, the newscast used distinct MVC/"Miami Valley Channel" branding and graphics, with little to no visual reference to WHIO-TV, Channel 7, or the NewsCenter 7 brand. On September 23, 1996, in an effort to boost viewership, this newscast was moved to 10 p.m. and renamed First News at 10.
Since its launch in January 1995, UPN had been carried locally as a secondary affiliate by primary Fox affiliate WRGT-TV. As a secondary affiliate, it would have been normal for WRGT-TV to air UPN's programs "out of pattern" (that is, on days and in time slots other than those provided by the network). Outside of Star Trek: Voyager, WRGT-TV relegated the remainder of the network's schedule to undesirable time slots: first weekend afternoons, then the very early morning.
MVC gained primary UPN affiliation in the fall of 1998, airing its first programs on October 5, the beginning of the network's 1998–99 season. The station was initially promoted as "UPN on MVC".
At some point between April 1998 and October 1999, MVC adopted the "NewsCenter 7" brand for its 10 p.m. newscast, now calling it NewsCenter 7 First News at Ten.
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Miami Valley Channel
The Miami Valley Channel (MVC), known at various times as UPN 44 and UPN 17, was a local cable television channel based in Dayton, Ohio. MVC launched in September 1994 and ceased operations at the end of 2006. Owned and operated by Cox Media Group, through its local CBS affiliate, WHIO-TV, the channel was available in the Miami Valley area of Ohio on Time Warner Cable (TWC) and TWC's predecessor companies.
The station was the Dayton area's UPN affiliate from October 1998 until the network ceased operations in September 2006.
In 1993 and 1994, as part of retransmission negotiations with Viacom Cable and with Continental Cablevision (both of which were ultimately succeeded by Time Warner Cable), WHIO-TV sought an additional cable channel. An agreement was reached with Continental on July 8, 1994, and expectations had been that WHIO-TV would launch an all-news channel, as its Pittsburgh sister station, WPXI, had done in January of that year. Instead, WHIO-TV general manager David Lippoff said that MVC would be a full-service channel, programmed like an independent station, with syndicated game shows, children's programs, dramas, movies, sports and talk shows. In addition, WHIO-TV's noon, 6 p.m. and 11 p.m. newscasts would be repeated on MVC at 12:30, 6:30 and 11:35 p.m., seven days a week.
MVC launched on September 19, 1994, as a joint venture among Continental, Viacom and WHIO-TV, appearing on channel 44 on both companies' systems. (The channel did not actually appear on Viacom's system until January 1, 1995.)
On January 16, 1995, MVC launched a 30-minute 9 p.m. weeknight news show, MVC First News at 9. This was Dayton's first prime time local television newscast. The program originated from WHIO-TV's news set, used anchors and other on-air staff from WHIO-TV, and included recorded stories and news clips from WHIO-TV. However, the newscast used distinct MVC/"Miami Valley Channel" branding and graphics, with little to no visual reference to WHIO-TV, Channel 7, or the NewsCenter 7 brand. On September 23, 1996, in an effort to boost viewership, this newscast was moved to 10 p.m. and renamed First News at 10.
Since its launch in January 1995, UPN had been carried locally as a secondary affiliate by primary Fox affiliate WRGT-TV. As a secondary affiliate, it would have been normal for WRGT-TV to air UPN's programs "out of pattern" (that is, on days and in time slots other than those provided by the network). Outside of Star Trek: Voyager, WRGT-TV relegated the remainder of the network's schedule to undesirable time slots: first weekend afternoons, then the very early morning.
MVC gained primary UPN affiliation in the fall of 1998, airing its first programs on October 5, the beginning of the network's 1998–99 season. The station was initially promoted as "UPN on MVC".
At some point between April 1998 and October 1999, MVC adopted the "NewsCenter 7" brand for its 10 p.m. newscast, now calling it NewsCenter 7 First News at Ten.