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Mike Greene (arts executive)
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Mike Greene (arts executive)
Mike Greene, also known as Charles Michael Greene, is an American arts executive who served as head of the National Academy of Recording Arts and Sciences (NARAS) from 1985 to 2002, and the president and CEO of Artist Tribe and myMuse.
Greene earned his BBA in Business from West Georgia College, studied ceramics at the University of Georgia, later earned a special Doctorate in Music from the University of Southern California, and was awarded Honorary Doctorates from both Temple University and the Berklee School of Music.
The son of a Big Band leader, Greene began his career as a recording artist, singer-songwriter and producer with Warner Brothers, Mercury Records, and GRC Recordings. Greene built and was CEO of Apogee Studios, as well as publishing companies working with artists such as Ray Charles, James Brown, Keith Jarrett, Lionel Richie, Sarah Vaughan, Kenny Loggins, Sammy Hagar, Kansas, and many more. Greene was Executive V.P. of Crawford Communications; CEO of the Video Music Channel; GM of WVEU television network in Atlanta; CEO of the National Academy of Recording Arts and Sciences; founder of Musicares and the Grammy Foundation; and also CEO of Artist Tribe and MyMuse Partners. He also played Saxophone, Keyboards and sang in the band Mike Greene, which released several recordings between 1975 and 2012.
Greene founded the Cable Marketing Group Ltd. and Total Entertainment & Media Productions, Inc. These were two of the country's first cable consulting, production and ad placement companies.
In 1981, Greene built The Video Music Channel into one of the world's first cable video music networks. VMC was a national pioneer in multi-genre video music programming and live event production, with over 4 million subscribers. Next, VMC added traditional VHF and UHF television stations into its network, and Greene was named VP/GM of the network's flagship station, WVEU (UHF) in Atlanta, Georgia.
During this same period, Greene served as Senior Vice President of Universal Video Corporation in Indianapolis, Indiana producing 16 hours of original programming daily for the first Direct Broadcast Satellite Service, U.S.C.I. (the Prudential and General Instruments venture).
Next, Greene helped build Crawford Post Production, Satellite Services, Communications and Interactive Services Companies, in Atlanta. While Greene was Executive V.P., Crawford became one of the nation's largest media production companies serving clients such as Coca-Cola, IBM, Turner Broadcasting, the United States Department of Defense, and Tribune Broadcasting among thousands of others. Greene was President of Crawford-Greene, Inc. Crawford is still a leader in these fields.
Greene served as a consultant to the Ministry of Culture of the People's Republic of China.[when?]
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Mike Greene (arts executive)
Mike Greene, also known as Charles Michael Greene, is an American arts executive who served as head of the National Academy of Recording Arts and Sciences (NARAS) from 1985 to 2002, and the president and CEO of Artist Tribe and myMuse.
Greene earned his BBA in Business from West Georgia College, studied ceramics at the University of Georgia, later earned a special Doctorate in Music from the University of Southern California, and was awarded Honorary Doctorates from both Temple University and the Berklee School of Music.
The son of a Big Band leader, Greene began his career as a recording artist, singer-songwriter and producer with Warner Brothers, Mercury Records, and GRC Recordings. Greene built and was CEO of Apogee Studios, as well as publishing companies working with artists such as Ray Charles, James Brown, Keith Jarrett, Lionel Richie, Sarah Vaughan, Kenny Loggins, Sammy Hagar, Kansas, and many more. Greene was Executive V.P. of Crawford Communications; CEO of the Video Music Channel; GM of WVEU television network in Atlanta; CEO of the National Academy of Recording Arts and Sciences; founder of Musicares and the Grammy Foundation; and also CEO of Artist Tribe and MyMuse Partners. He also played Saxophone, Keyboards and sang in the band Mike Greene, which released several recordings between 1975 and 2012.
Greene founded the Cable Marketing Group Ltd. and Total Entertainment & Media Productions, Inc. These were two of the country's first cable consulting, production and ad placement companies.
In 1981, Greene built The Video Music Channel into one of the world's first cable video music networks. VMC was a national pioneer in multi-genre video music programming and live event production, with over 4 million subscribers. Next, VMC added traditional VHF and UHF television stations into its network, and Greene was named VP/GM of the network's flagship station, WVEU (UHF) in Atlanta, Georgia.
During this same period, Greene served as Senior Vice President of Universal Video Corporation in Indianapolis, Indiana producing 16 hours of original programming daily for the first Direct Broadcast Satellite Service, U.S.C.I. (the Prudential and General Instruments venture).
Next, Greene helped build Crawford Post Production, Satellite Services, Communications and Interactive Services Companies, in Atlanta. While Greene was Executive V.P., Crawford became one of the nation's largest media production companies serving clients such as Coca-Cola, IBM, Turner Broadcasting, the United States Department of Defense, and Tribune Broadcasting among thousands of others. Greene was President of Crawford-Greene, Inc. Crawford is still a leader in these fields.
Greene served as a consultant to the Ministry of Culture of the People's Republic of China.[when?]
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