Mercury Records

Mercury Records is an American record label owned by Universal Music Group. It had significant success as an independent operation in the 1940s and 1950s. Smash Records and Fontana Records were sub labels of Mercury. Mercury Records released rock, funk, R&B, doo wop, soul, blues, pop, rock and roll, and jazz records. In the United States, it is operated through Republic Records; in the United Kingdom and Japan (as Mercury Tokyo in the latter country), it is distributed by EMI Records.

Mercury Records was started in Chicago in 1945 and over several decades saw great success. The success of Mercury has been attributed to the use of alternative marketing techniques to promote records. The conventional method of record promotion used by major labels such as RCA Victor, Decca Records, and Capitol Records was dependent on radio airplay, but Mercury Records co-founder Irving Green decided to promote new records using jukeboxes instead. By lowering promotion costs, Mercury was able to compete with the more established record labels, and thus became an established record label itself.

Mercury Record Corporation was formed in Chicago in 1945 by Irving Green, Berle Adams, Ray Greenberg, and Arthur Talmadge. The company was a major force in R&B, doo wop, soul, pop doo wop, pop soul, blues, pop, rock and roll, jazz and classical music. Early in the label's history, Mercury opened two pressing plants, one in Chicago and the other in St. Louis, Missouri. By hiring two promoters, Tiny Hill and Jimmy Hilliard, they penetrated the pop market with names such as Frankie Laine, Vic Damone, Tony Fontane, and Patti Page.

In 1946, Mercury hired Eddie Gaedel, an American with dwarfism, most notable for participating in a Major League Baseball game, to portray the "Mercury Man", complete with a winged hat similar to its logo, to promote Mercury recordings. Some early Mercury recordings featured a caricature of him as their logo.

In 1947, Jack Rael, a musician and publicist/manager, persuaded Mercury to let Patti Page (whom he managed) record a song that had been planned to be done by Vic Damone, "Confess". The budget was too small for them to hire a second singer to provide the "answer" parts to Page, so at Rael's suggestion, she did both voices. Though "overdubbing" had been used occasionally on 78-rpm discs in the 1930s, for Lawrence Tibbett recordings, among others, this became the first documented example of "overdubbing" using tape.

The company released an enormous number of recordings under the Mercury label, as well as its subsidiaries (Blue Rock Records, Cumberland Records, EmArcy Records, Smash Records, and Wing Records, later via Fontana Records and Limelight Records after being absorbed by Philips). In addition, they leased and purchased material by independent labels and redistributed them. Under their own label, Mercury released a variety of recording styles from classical music to psychedelic rock. Its subsidiaries, though, focused on their own specialized categories of music.

From 1947 to 1952, John Hammond was a vice-president of Mercury Records. Mercury, under its EmArcy label, released LPs by many post-swing and bebop artists, including Clifford Brown and Max Roach, Kenny Drew, Dinah Washington, Nat Adderley, Cannonball Adderley, Ernestine Anderson, Sarah Vaughan, Maynard Ferguson, Walter Benton, Herb Geller.

In the late 1950s, Mercury released jazz recordings of multiple artists, including Max Roach, Coleman Hawkins, Lester Young, Dizzy Gillespie, and Buddy Rich. During the 1960s albums were released by artists including Gene Ammons, Quincy Jones, Buddy Rich, Cannonball Adderley, Dinah Washington, Max Roach, Paul Bley and Jimmy Smith.