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Michael Lucas (director)
Michael Lucas (born Andrei Lvovich Treivas, Russian: Андрей Львович Трейвас in 1972) is an American businessman, performer, founder, and CEO of Lucas Entertainment, Manhattan's largest gay adult film company.
The New Republic dubbed Lucas "Gay Porn's Neocon Kingpin". He contends that his film Michael Lucas' La Dolce Vita is the most expensive gay porn film ever made, with a budget of $250,000 and multiple celebrity cameos. In 2009, Lucas was inducted into the GayVN Hall of Fame, noted for "his stature as an A-list director and performer".
In 2009, Lucas released what he called his most important film, Men of Israel, which media called a "landmark" film as the first major porn video with an all-Israeli and all-Jewish cast.
Lucas is particularly well known for his activism and outspokenness. Lucas is frequently also controversial; for example, during the 2023 Gaza war, Lucas' studio was the target of a boycott which he claimed was antisemitic in nature, after he posted a picture of an Israeli missile signed, on his request, "From Michael Lucas to Gaza". On August 10, 2010, popular LGBTQ magazine Queerty called him out for "a regular display of Islamophobia".
Lucas was born in Moscow, Russia, to Lev Bregman, an engineer, and Elena Treivas, a Russian literature teacher. He was raised in a secular Jewish family. In 1994 he obtained a degree in law from the Kutafin Moscow State Law University. After graduation, Lucas briefly owned and operated a travel agency in Russia until 1995.
In 1995, Lucas left for Munich, Germany, on a tourist visa. Without an official work permit, he worked and starred in heterosexual porn. He then worked as a nude model and in gay porn for French adult film producer Jean-Daniel Cadinot in Paris. Lucas moved to New York City in 1997, where he worked at the Gaiety Theater. After a few adult industry jobs in California, he was offered a one-year contract by Falcon Entertainment whose producers had seen him in a French Cadinot film. Lucas won a U.S. green card through the lottery system. With money saved from his work at Falcon, Lucas founded his own gay porn company in New York, rather than Los Angeles where most American porn companies are headquartered, in 1998.
In 2001, Lucas brought his Russian family to the United States. On November 12, 2004, Lucas was sworn in as an American citizen. In October 2008 it was announced that Lucas had married his boyfriend of eight years, Richard Winger. A press release stated that the couple wanted to marry to make a statement about same-sex marriage rights. In 2014 Lucas announced he and Winger divorced.
Lucas began his career in a German heterosexual pornographic film. While in France, he worked under the influential French director Jean-Daniel Cadinot, appearing as "Ramzes Kairoff" in two gay pornographic films, both released in 1996.[citation needed] Using the name "Michel Lucas," he worked as a Falcon Exclusive, performing as a top in five films released in 1997 and 1998. Lucas went on to perform for his owned-and-operated gay adult studio, Lucas Entertainment, where he currently stars in scenes and films.
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Michael Lucas (director)
Michael Lucas (born Andrei Lvovich Treivas, Russian: Андрей Львович Трейвас in 1972) is an American businessman, performer, founder, and CEO of Lucas Entertainment, Manhattan's largest gay adult film company.
The New Republic dubbed Lucas "Gay Porn's Neocon Kingpin". He contends that his film Michael Lucas' La Dolce Vita is the most expensive gay porn film ever made, with a budget of $250,000 and multiple celebrity cameos. In 2009, Lucas was inducted into the GayVN Hall of Fame, noted for "his stature as an A-list director and performer".
In 2009, Lucas released what he called his most important film, Men of Israel, which media called a "landmark" film as the first major porn video with an all-Israeli and all-Jewish cast.
Lucas is particularly well known for his activism and outspokenness. Lucas is frequently also controversial; for example, during the 2023 Gaza war, Lucas' studio was the target of a boycott which he claimed was antisemitic in nature, after he posted a picture of an Israeli missile signed, on his request, "From Michael Lucas to Gaza". On August 10, 2010, popular LGBTQ magazine Queerty called him out for "a regular display of Islamophobia".
Lucas was born in Moscow, Russia, to Lev Bregman, an engineer, and Elena Treivas, a Russian literature teacher. He was raised in a secular Jewish family. In 1994 he obtained a degree in law from the Kutafin Moscow State Law University. After graduation, Lucas briefly owned and operated a travel agency in Russia until 1995.
In 1995, Lucas left for Munich, Germany, on a tourist visa. Without an official work permit, he worked and starred in heterosexual porn. He then worked as a nude model and in gay porn for French adult film producer Jean-Daniel Cadinot in Paris. Lucas moved to New York City in 1997, where he worked at the Gaiety Theater. After a few adult industry jobs in California, he was offered a one-year contract by Falcon Entertainment whose producers had seen him in a French Cadinot film. Lucas won a U.S. green card through the lottery system. With money saved from his work at Falcon, Lucas founded his own gay porn company in New York, rather than Los Angeles where most American porn companies are headquartered, in 1998.
In 2001, Lucas brought his Russian family to the United States. On November 12, 2004, Lucas was sworn in as an American citizen. In October 2008 it was announced that Lucas had married his boyfriend of eight years, Richard Winger. A press release stated that the couple wanted to marry to make a statement about same-sex marriage rights. In 2014 Lucas announced he and Winger divorced.
Lucas began his career in a German heterosexual pornographic film. While in France, he worked under the influential French director Jean-Daniel Cadinot, appearing as "Ramzes Kairoff" in two gay pornographic films, both released in 1996.[citation needed] Using the name "Michel Lucas," he worked as a Falcon Exclusive, performing as a top in five films released in 1997 and 1998. Lucas went on to perform for his owned-and-operated gay adult studio, Lucas Entertainment, where he currently stars in scenes and films.