Mike Collier was a British A&R man, record producer, composer and record label founder. He founded the Collier, Feelgood, Flamingo and Sugar labels. The artists he worked with included The Isley Brothers and The Echoes.

Born in the UK, Collier moved to the United States around 1956. He found a job with London Records in New York as the promotion man. Six months later he was head of the label's promotion on the East Coast. In early 1957 he was heading national promotion for the label and their burgeoning Felsted label.

Hit songs that he was connected with up until 1959 were "Children's Marching Song", "Lichtensteiner Polka", "Around the World", and "I Talk to the Trees". Others were "Billy" that was released on Felsted and "Gotta Travel On", which was released on Monuement.

He headed the London-based Micol Productions, Ltd. in the 1960s. He was a contributor to the New Musical Express. He was also one of the directors of the Sugar label that was founded in 1969.

It was announced in the 14 March 1959 issue of Cash Box that Collier was appointed to the position of national Promotion Director of the pop record division within RCA Victor under Hugo & Luigi.

The Isley Brothers recorded the song "Shout" which made it to No. 47 on the pop chart in August 1959. The production was credited to Hugo & Luigi, but Collier is said to have been involved in the production of the record.

It was announced in the 30 January 1960 issue of Cash Box that Collier had taken on the role of personal assistant in the Artists and Repertoire Department. Prior to that he was working for the producers, overseeing the promotion men working in the field.

The 20 January 1962 issue of Cash Box reported that Collier had just left on an extensive road trip to promote the single "Roll Him Over" by Georgia Brown and "Midnight in Moscow" by Jan Burgens. He was reportedly jumping for joy over the initial reaction to the Georgia Brown single.