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Mike Repole
Mike Repole (born January 21, 1969) is an American entrepreneur, businessman, and racehorse owner. He is best known for co-founding Glaceau (maker of Vitaminwater), which sold to Coca-Cola for $4.1 billion, and BODYARMOR SuperDrink, a sports drink manufacturer, which also sold to Coca-Cola for $5.6 billion.
Repole was born on January 21, 1969, in Middle Village, Queens, New York City, to mother Annie Repole, a seamstress, and father Benny Repole, a waiter. Repole's parents, Italian immigrants, were devout Catholics. He grew up in Middle Village, and attended St. Margaret's Elementary and Holy Cross High School. Repole, the first in his family to go to college, went to St. John's University and graduated with a degree in Sports Administration.
Repole lives on Long Island with his wife Maria and their daughter.
Repole first began his career at Mistic Beverages. He later joined Crystal Geyser Water Company as Vice President of Sales. In 1999, Repole co-founded, with J. Darius Bikoff, Energy Brands, commonly known as Glaceau, which produced Smartwater and Vitaminwater, and which was credited with launching the enhanced water beverage vertical. The company grew quickly, netting $1 million in its first year, and growing to over $1 billion in sales by 2007, when it was the top-selling water brand in the US. In 2007, Coca-Cola bought the company for $4.1 billion.
In 2009, Repole joined Pirate's Booty as chairman of the board. He helped the company grow 300% in less than five years. In 2013, Pirate Brands sold for $195 million to B&G Foods.
In 2011, Repole co-founded BodyArmor Superdrink, a sports drinks company, with Lance Collins. BodyArmor, usually stylized BODYARMOR, garnered media attention in 2014 when Kobe Bryant, a professional basketball player, invested $5 million for 10% of the company and became the company's creative director. Bryant was additionally the fourth largest stakeholder in the company, and Repole currently serves as chairman of the company. In August 2018, Coca-Cola became the second-largest stakeholder in BodyArmor in an attempt to further challenge rival Pepsi's hold, via its Gatorade brand, on the sports drink industry. According to Nielsen data, BodyArmor is the third most purchased sports drink, with expected revenues of $400 million in 2018. In November 2021, Coca-Cola announced they were purchasing the remaining 85% of the company for $5.6 billion.
In 2019, Repole co-starred in the Barstool Sports investment show “Big Brain,” where he served as a financial advisor to David Portnoy, alongside Jon Taffer.
In July 2023, Repole took a majority stake in the athletic footwear and apparel brand NoBull. In January 2024, Tom Brady's athletic brands partnered and merged with Repole's NoBULL.
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Mike Repole
Mike Repole (born January 21, 1969) is an American entrepreneur, businessman, and racehorse owner. He is best known for co-founding Glaceau (maker of Vitaminwater), which sold to Coca-Cola for $4.1 billion, and BODYARMOR SuperDrink, a sports drink manufacturer, which also sold to Coca-Cola for $5.6 billion.
Repole was born on January 21, 1969, in Middle Village, Queens, New York City, to mother Annie Repole, a seamstress, and father Benny Repole, a waiter. Repole's parents, Italian immigrants, were devout Catholics. He grew up in Middle Village, and attended St. Margaret's Elementary and Holy Cross High School. Repole, the first in his family to go to college, went to St. John's University and graduated with a degree in Sports Administration.
Repole lives on Long Island with his wife Maria and their daughter.
Repole first began his career at Mistic Beverages. He later joined Crystal Geyser Water Company as Vice President of Sales. In 1999, Repole co-founded, with J. Darius Bikoff, Energy Brands, commonly known as Glaceau, which produced Smartwater and Vitaminwater, and which was credited with launching the enhanced water beverage vertical. The company grew quickly, netting $1 million in its first year, and growing to over $1 billion in sales by 2007, when it was the top-selling water brand in the US. In 2007, Coca-Cola bought the company for $4.1 billion.
In 2009, Repole joined Pirate's Booty as chairman of the board. He helped the company grow 300% in less than five years. In 2013, Pirate Brands sold for $195 million to B&G Foods.
In 2011, Repole co-founded BodyArmor Superdrink, a sports drinks company, with Lance Collins. BodyArmor, usually stylized BODYARMOR, garnered media attention in 2014 when Kobe Bryant, a professional basketball player, invested $5 million for 10% of the company and became the company's creative director. Bryant was additionally the fourth largest stakeholder in the company, and Repole currently serves as chairman of the company. In August 2018, Coca-Cola became the second-largest stakeholder in BodyArmor in an attempt to further challenge rival Pepsi's hold, via its Gatorade brand, on the sports drink industry. According to Nielsen data, BodyArmor is the third most purchased sports drink, with expected revenues of $400 million in 2018. In November 2021, Coca-Cola announced they were purchasing the remaining 85% of the company for $5.6 billion.
In 2019, Repole co-starred in the Barstool Sports investment show “Big Brain,” where he served as a financial advisor to David Portnoy, alongside Jon Taffer.
In July 2023, Repole took a majority stake in the athletic footwear and apparel brand NoBull. In January 2024, Tom Brady's athletic brands partnered and merged with Repole's NoBULL.