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Min Hee-jin
Min Hee-jin (Korean: 민희진; born December 16, 1979) is a South Korean art director and graphic designer. She is best known as the former executive producer of the K-pop girl group NewJeans and for the legal battles regarding its control.
Min worked at SM Entertainment from 2002 to 2018, starting as a graphic designer, then creative director, and ultimately becoming part of the board of directors. She led the visual and conceptual identity of groups such as Girls' Generation, Shinee, f(x), Exo, and Red Velvet.
In 2019, she joined Hybe Corporation and oversaw the company's rebranding. She became the CEO of ADOR, a new Hybe subsidiary, in November 2021 and launched NewJeans in July 2022.
Min left ADOR in 2024, following a protracted conflict with Hybe's top executives regarding NewJeans' control and activities. Since late 2025, she has been running a new agency named Ooak Records, aiming to produce a new boy group.
Min was born on December 16, 1979, in Seoul, South Korea. She attended Seoul Women's University, where she received a degree in visual design.
Min joined SM Entertainment in 2002 as a graphic designer and later rose to the position of creative director, where she led the visual branding of several K-pop groups, including Girls' Generation, Shinee, f(x), Exo, and Red Velvet. Her role at SM involved overseeing the planning and production of album artwork, costumes, and music videos, as well as shaping the overall brand identity of the artists through non-visual means. Notably, she created a special exhibition for the release of f(x)’s 4 Walls album (2015) and orchestrated the "Pathcode" game as part of promotions for Exo's Exodus (2015). Min is known for her innovative and experimental approach to art direction, which contrasted with the formulaic style typically used for first-generation K-pop idols. She is credited with shifting the visual direction of the K-pop industry towards a more concept-driven approach, particularly evident in her work on f(x)'s 2013 album Pink Tape. Min was promoted to the board of directors at SM Entertainment in 2017, but due to burnout, she left the company by the end of 2018.
Min joined Hybe Corporation in 2019 as chief brand officer and oversaw the company's rebranding, including the design of the new logo and the new work space in Yongsan. She was appointed CEO of Hybe's new subsidiary ADOR (All Doors One Room) in November 2021. Min shared in a statement, "Our label won't hesitate to accept new challenges and strive to create artist IP and content containing ADOR's unique philosophy." The label unveiled its first girl group NewJeans in July 2022, with Min leading their creative direction and development. They released their debut self-titled extended play on August 1.
On August 27, 2024, Min was dismissed as the CEO of ADOR, following a protracted conflict with Hybe's top executives regarding NewJeans control and activities. She retained her position in the company's board of directors and as a producer of the group. Min has opposed the decision, stating that the dismissal is a "grave violation of the shareholders' agreement". On November 20, 2024, Min resigned from her director position at ADOR.
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Min Hee-jin
Min Hee-jin (Korean: 민희진; born December 16, 1979) is a South Korean art director and graphic designer. She is best known as the former executive producer of the K-pop girl group NewJeans and for the legal battles regarding its control.
Min worked at SM Entertainment from 2002 to 2018, starting as a graphic designer, then creative director, and ultimately becoming part of the board of directors. She led the visual and conceptual identity of groups such as Girls' Generation, Shinee, f(x), Exo, and Red Velvet.
In 2019, she joined Hybe Corporation and oversaw the company's rebranding. She became the CEO of ADOR, a new Hybe subsidiary, in November 2021 and launched NewJeans in July 2022.
Min left ADOR in 2024, following a protracted conflict with Hybe's top executives regarding NewJeans' control and activities. Since late 2025, she has been running a new agency named Ooak Records, aiming to produce a new boy group.
Min was born on December 16, 1979, in Seoul, South Korea. She attended Seoul Women's University, where she received a degree in visual design.
Min joined SM Entertainment in 2002 as a graphic designer and later rose to the position of creative director, where she led the visual branding of several K-pop groups, including Girls' Generation, Shinee, f(x), Exo, and Red Velvet. Her role at SM involved overseeing the planning and production of album artwork, costumes, and music videos, as well as shaping the overall brand identity of the artists through non-visual means. Notably, she created a special exhibition for the release of f(x)’s 4 Walls album (2015) and orchestrated the "Pathcode" game as part of promotions for Exo's Exodus (2015). Min is known for her innovative and experimental approach to art direction, which contrasted with the formulaic style typically used for first-generation K-pop idols. She is credited with shifting the visual direction of the K-pop industry towards a more concept-driven approach, particularly evident in her work on f(x)'s 2013 album Pink Tape. Min was promoted to the board of directors at SM Entertainment in 2017, but due to burnout, she left the company by the end of 2018.
Min joined Hybe Corporation in 2019 as chief brand officer and oversaw the company's rebranding, including the design of the new logo and the new work space in Yongsan. She was appointed CEO of Hybe's new subsidiary ADOR (All Doors One Room) in November 2021. Min shared in a statement, "Our label won't hesitate to accept new challenges and strive to create artist IP and content containing ADOR's unique philosophy." The label unveiled its first girl group NewJeans in July 2022, with Min leading their creative direction and development. They released their debut self-titled extended play on August 1.
On August 27, 2024, Min was dismissed as the CEO of ADOR, following a protracted conflict with Hybe's top executives regarding NewJeans control and activities. She retained her position in the company's board of directors and as a producer of the group. Min has opposed the decision, stating that the dismissal is a "grave violation of the shareholders' agreement". On November 20, 2024, Min resigned from her director position at ADOR.