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Minecraft: The Story of Mojang

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Minecraft: The Story of Mojang

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Minecraft: The Story of Mojang

Minecraft: The Story of Mojang is a 2012 documentary film produced by 2 Player Productions and directed by Paul Owens. It is about the first year of Mojang, the development company founded by game designer Markus "Notch" Persson, and the development and release of Persson's game Minecraft. The film features interviews with prominent game designers affected by Minecraft, popular online figures associated with the game, and segments with fans and community members.

Established by their documentary Reformat the Planet (2008) and work with Penny Arcade, 2 Player Productions had originally wanted to create a series of pilot episodes about various video games, but instead decided to create a full-length film on Minecraft. Announced in January 2011, the production was funded through a Kickstarter campaign grossing over US$210,000, one of the platform's biggest campaigns at the time. Production spanned nearly two years in Europe and North America, following events at Mojang and milestones for Minecraft and Persson. Original Minecraft composer C418 provided the score, which was released as part of his album One.

Minecraft: The Story of Mojang premiered on Xbox Live on December 22, 2012. It was made available for download and streaming the following day by 2 Player Productions, with Fangamer handling its release on DVD. It was well received, gaining praise for its presentation, emotional aspect, charm, and value to fans, though its narrative and informative depth were questioned. 2 Player Productions also uploaded the documentary to the torrent index the Pirate Bay, but urged people to consider purchasing it. The company published the film on YouTube in November 2013, and it had its broadcast television premiere on Fusion TV in March 2015.

Minecraft: The Story of Mojang covers the first twelve months of Mojang's existence. It touches on Markus "Notch" Persson's childhood in the Swedish countryside, and introduces Persson on New Year's Eve in 2010 as his video game Minecraft began its rise to popularity. The film features a tour of the original Mojang office, introducing the staff and covering the team's concept of the final "finished" version of Minecraft. It follows Persson's first trips out of Sweden to attend the Game Developers Conference and Electronic Entertainment Expo 2011, meeting his fans and collecting awards for the game.

The film also features interviews with prominent game creators Tim Schafer, Chris Hecker, and Peter Molyneux—the latter of whom was inspired by Persson's success to leave his job at Microsoft and found his own studio 22cans—who discuss the game's impact on them and their careers. In Molyneux's interview, he speaks on two perspectives of Minecraft's success: in the first, he views it in the lens of Lego toys, asserting that most contemporary video games compare with Lego sets, in that they are too structured and thus lacking in creative freedom, a crucial element that Minecraft returns to; his second perspective asserts that Minecraft's success should serve as a wake-up call to the video game industry to stop being "complacent" with its strategies. The film also features segments with Minecraft YouTubers the Yogscast and the Shaft, and Matt Needler of the Minecraft FyreUK server speaks on the game's transcendence beyond a game into a creative platform.

Between segments in the film, footage of the works of hardcore players appears, including a 1:1 scale model of the Star Trek ship the Starship Enterprise, a functional calculator, and the work of a popular redstone tutorialist. Besides these segments of elaborate creations, fan videos and community segments are featured. One segment in the film features Mike Krahulik of the webcomic Penny Arcade and his son's experience playing the game; another documents an American teacher who incorporates the game in his lessons, and his students provide commentary on who they think Persson may be; the impact of the game on the teacher's classroom is discussed. It also covers Persson's anticipation of and the launch of the first MineCon, and Persson ceding leadership of the game's development to his employee and colleague Jens Bergensten.

After gaining notice for their documentary Reformat the Planet (2008) and work with Penny Arcade on their PATV video series, 2 Player Productions conceived the idea to make a series of documentary shorts about various games. The team realized they were all fans of Minecraft and felt its story would make a good pilot episode. They emailed Persson seeking a meeting in Sweden, staying for around a week. 2 Player Productions stipulated the production would be costless to Persson; they would fund it entirely. Once there, they discovered "there was a lot more story", and decided instead of a pilot on the game's origins, they would produce a full-length film about Mojang's first year. The film's director, Paul Owens, wanted to explore the impact Minecraft had on its players, feeling it had "transcended" beyond a video game, particularly to its fans. In May 2011, 2 Player Productions put out an open call for fan stories for possible inclusion in the film.

To finance the project, 2 Player Productions decided to create a Kickstarter campaign after seeing several successful projects emerge from their colleagues. Alongside a 20-minute proof of concept video, they launched the campaign on February 21, 2011, with a goal of US$150,000; $27,385 was raised within one day, and almost a third of the money was raised by the second. It ultimately raised over $210,000 from 3,641 backers, one of the platform's highest-earning film campaigns at the time. Those who pledged money received increasing tier-based rewards, ranging from $1 to $10,000, the highest of which came with an executive producer credit in the film, spending a day at the Mojang offices, and admittance to the film opening in Stockholm and all the rewards from the lower tiers.

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