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Miracle Mile Shops

Miracle Mile Shops (formerly Desert Passage) is an enclosed shopping mall at the Planet Hollywood resort, located on the Las Vegas Strip in Paradise, Nevada. The mall is 475,000 sq ft (44,100 m2) and 1.2-mile (1.9 km) long. It is home to 170 tenants, including retailers, restaurants and live entertainment venues.

The mall was created by TrizecHahn and real estate developer Jack Sommer. It opened as Desert Passage on August 17, 2000, originally as part of the Aladdin resort. Desert Passage initially struggled, as did the Aladdin. The mall was sold in 2003, and renovations began in 2006, in connection with the Aladdin's rebranding as Planet Hollywood. The mall was renamed Miracle Mile Shops on May 1, 2007.

Miracle Mile Shops was originally known as Desert Passage, and was built along with the Aladdin resort on the Las Vegas Strip. Both the mall and resort featured an Arabian theme. Plans for Desert Passage were announced in March 1997. The mall was built at a cost of $290 million, and was designed to compete with the Forum Shops, also on the Strip. TrizecHahn owned the majority two-thirds of the mall, with Sommer Family Trust as minority owner. The trust, headed by real estate developer Jack Sommer, was also majority owner of the Aladdin.

Actress Barbara Eden, who portrayed a genie on the 1960s television series I Dream of Jeannie, dressed in character and reprised the role for the debut of Desert Passage, which opened on August 17, 2000. The mall expected to attract 50,000 visitors daily. Early revenue was poor, and new stores were added in an effort to improve business. The mall's poor sales and foot traffic were attributed to financial problems at the Aladdin, which filed for bankruptcy in 2001. Trizec believed that Desert Passage would rebound once the Aladdin emerged from bankruptcy. Disgruntled tenants accused management of poor advertising and failure to sign a major anchor tenant. Trizec dismissed tenant allegations that the mall's visitor counts were being inflated in order to justify the current leasing rates. Because of a large number of tenant vacancies, the mall was eventually nicknamed "Deserted Passage" by its critics.

In 2003, Planet Hollywood International announced that it would purchase the Aladdin and rebrand it as a Planet Hollywood resort. Desert Passage tenants were optimistic that the change would benefit the mall, and prospective buyers emerged soon after the announcement. New York developer David Edelstein and RFR Holding purchased Desert Passage in December 2003, for $240.5 million. They owned it through a joint venture known as Boulevard Invest. Urban Retail Properties was hired to manage the mall.

In connection with the Aladdin rebranding, renovation work began on the mall in 2006, with plans to rename it Miracle Mile Shops. The name change took effect on May 1, 2007. Unlike its predecessor, Miracle Mile Shops sought to focus on affordability rather than high-end luxury. General manager Russell Joyner described the renovation, which cost over $60 million, as "Hollywood meets Times Square on the Vegas Strip." The renovated mall included a brighter design by Gensler. The project also included the removal of cobblestone flooring, which had been the subject of visitor complaints. Sales and foot traffic saw an increase following the changes. As of 2009, the mall had annual visitation of 22 million, up from 15 million in 2004. Approximately 90 percent of the visitors were tourists.

In 2016, the mall was sold for approximately $1 billion to Institutional Mall Investors LLC, a joint venture of Miller Capital Advisory and CalPERS. Planning for another renovation began in 2017, and work was set to begin in 2020, although this was delayed because of the COVID-19 pandemic. Work eventually began in January 2022, and took place in phases, allowing the mall to remain open. The renovation concluded in June 2023. More than 20,000 sq ft (1,900 m2) of LED screens were added to the mall's exterior and interior as part of the renovation work, which also included new flooring, lighting, and ceilings. As of 2022, Miracle Mile Shops had 26 million visitors annually, and had seen nearly 470 million visitors since its initial opening in 2000.

The mall was built out in a 1.2 mile-long, circular floorplan. It includes 475,000 sq ft (44,100 m2) of space, and opened with 130 stores and 14 restaurants. Notable retailers included Aveda, Clinique, Hugo Boss, Sephora, Tommy Bahama, and Z Gallerie. Desert Passage marked the Las Vegas debut for many tenants, including Build-A-Bear Workshop. The mall has 170 tenants as of 2023.

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shopping mall in Las Vegas, Nevada
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