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Mobile phone spam

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Mobile phone spam

Mobile phone spam is a form of spam (unsolicited messages, especially advertising), directed at the text messaging or other communications services of mobile phones or smartphones. As the popularity of mobile phones surged in the early 2000s, frequent users of text messaging began to see an increase in the number of unsolicited (and generally unwanted) commercial advertisements being sent to their telephones through text messaging. This can be particularly annoying for the recipient because, unlike in email, some recipients may be charged a fee for every message received, including spam. Mobile phone spam is generally less pervasive than email spam, where in 2010 around 90% of email is spam. The amount of mobile spam varies widely from region to region. In North America, mobile spam steadily increased after 2008 and accounted for half of all mobile phone traffic by 2019. In parts of Asia up to 30% of messages were spam in 2012.

The lesser and geographically uneven prevalence of mobile phone spam is attributable to geographic variation of prevalence of mobile vs non-mobile electronic communications, the higher cost (to spammers) of and technological barriers to sending mobile messages in some areas, and to law enforcement in others. Today, particularly in North America, most mobile phone spam is sent from mobile devices that have prepaid unlimited messaging rate plans. While the rate plans allow for unlimited messaging, in reality the relatively slow sending rate (on the order of magnitude of 1/s) limits the number of messages that may be sent before an abusing mobile is shut down.

Mobile phone spam is described as "mobile spamming", "SMS spam", "text spam", "m-spam" or "mspam". SMiShing involves tricking users into revealing confidential information and is a type of phishing through mobile phone spam.

SMS spam is illegal under common law in many jurisdictions as trespass to chattels. Jurisdictions with specific SMS spam regulation and fines include Australia, the EU, and the United States. In the US, violators face substantial costs. For example, in a 2008 settlement, the violator agreed to pay $150 to each spam recipient. In a 2010 class action settlement of Satterfield v. Simon & Schuster, a case that reached the US Ninth Circuit Court of Appeals, defendants agreed to pay $175 to each spam recipient. In subsequent cases, the payment per class member has increased to $200 in 2011 and $500 in 2013. In response to Satterfield, entities who make money sending mobile phone spam formed the Mobile Advocacy Coalition (MAC) to lobby the government to legalize that activity. In the US, the Federal Trade Commission (FTC) has expanded Phone Spam regulations to cover also Voice Spam—mostly in form of prerecorded telemarketing calls—commonly known as robocalls; victims can file a complaint with the FCC. In California, Section 17538.41 of the B&P Code bans text message advertisement. Consumers can sue on an individual or class basis per a private right of action against unfair business practices. In 2019, senators John Thune, Roger Wicker and Ed Markey introduced the TRACED Act to deter criminal robocall violations and improve enforcement which passed the Senate on May 22, 2019 and was signed into law by President Trump in December 2019.

The U.S. Federal Communications Commission (FCC) released an order in Aug, 2004 that reiterated that SMS spam messages to cellphones are illegal under the existing Telephone Consumer Protection Act (TCPA). Each such unsolicited message received without permission entitles the recipient to take the sender to small claims court and collect a minimum of $1 for each violation. They said this in 2003, and reiterated it in 2004: "In 2003, we released a Report and Order in which we reaffirmed that the TCPA prohibits any call using an automatic telephone dialing system or an artificial or prerecorded message to any wireless telephone number. We concluded that this encompasses both voice calls and text calls, including Short Message Service (SMS) text messaging calls, to wireless phone numbers."

The 2003 TCPA Order (18 FCC Rcd at 14115, para. 165) says: “Both the statute and our rules prohibit these calls, with limited exceptions, ‘to any telephone number assigned to a paging service, cellular telephone service, specialized mobile radio service, or other common carrier service, or any service for which the called party is charged.’ This encompasses both voice calls and text calls to wireless numbers including, for example, short message service (SMS) calls, provided the call is made to a telephone number assigned to such service.” (citations omitted).

In the UK, Sending unsolicited text messages is acting contrary to Schedule 2 of the Data Protection Act 1998 and section 22 of the Privacy and Electronic Communications Regulations 2003. Section 13 of Data Protection Act 1998 and section 30 of Privacy and Electronic Communications Regulations 2003 enable consumers to bring proceedings for compensation for spam emails or text messages.

In 2013, Club Texting, Inc. petitioned the FCC for a Declaratory Ruling that Text Broadcasters Are Not Senders of Text Messages, and had a private meeting with five FCC staff members to argue their case. This would mean that text broadcasters would no longer be liable for mobile phone spam they conveyed.

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