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Modella Capital

Modella Capital Limited is a British private equity firm, founded in August 2022.

In February 2025, Modella purchased The Original Factory Shop.

In June 2025, Modella purchased the WHSmith high-street business of 480 stores, and renamed the stores to TGJones.

In September 2025, Modella was named as an interested party looking to acquire the UK and Irish business of American retailer Claire's, the company eventually acquired most of it on 29 September 2025, the deal brings Modella to the Irish market for the first time.

In October 2025, Modella began a partnership with toy retailer The Entertainer, the company would supply its toys in Hobbycraft and TGJones stores starting with a trial of shops.

In January 2026, Next plc and Modella were shown to have an interest in Russell & Bromley, if the deal went ahead then Next would acquire the brand and website of the retailer while Modella would take over the stores and liquidate them, ending the retailer's more than 150 years of being in the high street.

Also in January 2026, both The Original Factory Shop and the UK and Irish business of Claire's went into administration, with 2,500 UK staff at risk of redundancy.

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